Benji Harman

WVU GSCM Senior

[Benji Harman @BenjiHarman]

Meta's vision for the future as we know it consists of living vicariously through a virtual space known as the metaverse. This will be groundbreaking and it could lead to a huge shift in advertising. #mktg475 https://t.co/Yi85ygr4he

[Benji Harman @BenjiHarman]

@anna_ahern @blairadowler Spot on @anna_ahern I think a huge analytic coming up will be click-through rate! More people will need to pay attention to what parts of the video are the ones NOT getting clicked through or off of! Especially with short videos catching so many people's attention. #mktg475

[Benji Harman @BenjiHarman]

@IsaiahPerry12 @blairadowler 100% agree with you @IsaiahPerry12. I think NFTs and the future-inbound Metaverse are going to revolutionize the way we consume media and see advertisements. #mktg475

[Benji Harman @BenjiHarman]

@blairadowler Social media will be more personalized while keeping the short-n-simple trend. Marketing will become even more targeted with increasingly more data to support it. The upward trend is short videos but will transition to metaverse applications within the next 10 years. #mktg475

[Benji Harman @BenjiHarman]

Tags are a great way to reach new target audiences on social media platforms! Not only are tags important in platforms like Instagram, but can be extremely useful for SEO results as well! They can help increase reach significantly! #MKTG475
https://t.co/zMFW18o3Iu

[Benji Harman @BenjiHarman]

@BodnarHunter Very true Hunter! Videos are such a crucial part of marketing today, that many businesses could probably not be where they are at today without them! Imagine a world where there were no TV ads or YouTube videos without ads (that isn't free). #MKTG475

[Benji Harman @BenjiHarman]

@karli_blair @blairadowler @Starbucks Starbucks is always great at creating hype! Their fanbase never fails when it comes to limited time drops and @Starbucks marketing does not disappoint! They have top-notch engagement. #MKTG475

[Benji Harman @BenjiHarman]

@blairadowler This was a recent clip from gaming eSports org. OpTic Gaming. It featured one of their well-known Call of Duty players, Scump, who won a solo tourney for $100k. I liked it and shared with friends. This is great to showcase a win for their players.#MKTG475

https://t.co/h8nyIcYY7A

[OpTic @OpTic]

$100,000 World Series of Warzone Solo Yolo CHAMPION @SCUMP 🏆

[Benji Harman @BenjiHarman]

TikTok continues to innovate; furthering their dominating presence as the go-to social media platform for most people. Creative Exchange will help more companies partner with influencers that will push their brand and their products. #mktg475
https://t.co/n8xIEWexX5

[Benji Harman @BenjiHarman]

@BrittanyMKTG21 @blairadowler I agree! WVUMedicine could be getting worldwide recognition and engagement because of WV's commitment to ridding COVID19, yet they have not posted anything during an optimal time for marketing for a hospital! If not COVID, they could ft. some of WVU's great hospital care #MKTG475

[Benji Harman @BenjiHarman]

@megan_gedaka @blairadowler This is another example of "What were they thinking?". It seems clear that even large corporations do not think these posts or campaigns through. While they may think they are appealing to a "specific" audience, they often majorly hurt their brand! #MKTG475

[Benji Harman @BenjiHarman]

@blairadowler Ford's campaign for a hatchback in India, ft. 3 women bound+gagged. The fact that this even went public is insane. This came during a time of abductions in India and encourage domestic violence. Ford needs to be more conscious of its global audiences! #MKTG475

[Benji Harman @BenjiHarman]

@IsaiahPerry12 @blairadowler Insta Reels get forgotten too often Isaiah, I actually find myself using them much more often (99% of the time) than TikTok! There needs to be more Instagram curated content since so many people already love traditional Instagram! #MKTG475

[Benji Harman @BenjiHarman]

Dr. Squatch is what I would consider a "modern" advertising brand. They are appealing to a market that is driven by humor and relatable content, which Dr. Squatch does great! #MKTG475
https://t.co/xQr5DBDCbN

[Benji Harman @BenjiHarman]

@AlexaInnes @blairadowler Influencers are a great way to promote products and services! Many people that are in niche demographic markets can be easily targeted by influencers in the same demographic! I actually know a few personally who utilize company sponsorships to do this! #MKTG475

[Benji Harman @BenjiHarman]

@blairadowler I would incorporate TikTok as a highly digestible way to spread awareness and brand presence across a wide, younger audience for TALA. Short content is easy to share and consume for many younger (target audience) viewers. #MKTG475

[Benji Harman @BenjiHarman]

It seems that Facebook's move to Meta has helped to change some of the focus on Facebook's deeper, subpar at best privacy issues. Facebook turning users to Oculus and VR/AR may be useful to keep a younger audience, but at what privacy costs?
#MKTG475
https://t.co/3fdXUyzimX

[Benji Harman @BenjiHarman]

@lanaboush @blairadowler @hankgreen Hey Lana, I definitely agree with you. The Green brothers are masters of social media in my opinion. In addition to their entertaining storytelling, their vlogs are just as good! I love the different internet niches they can fill into as well. #MKTG475

[Benji Harman @BenjiHarman]

@cam_burt00 @blairadowler @Gymshark Hey Cam, I agree. I think @Gymshark carries a sort of "aura" around the brand itself. Being able to be a part of the brand is an honor for some people and the type of advertising they do makes it feel that much more prestigious. #MKTG475

[Benji Harman @BenjiHarman]

@blairadowler @SlimJim has a great social media strategy. Like many others have chosen @Wendys for, SlimJim has a "clap back" type of presence. This immensely helps relate to a younger audience. They utilize this mostly on Twitter, but are also on Instagram, Facebook, TikTok, Snapchat
#MKTG475