i heard about a guy in a small town in england who turned his openclaw into a short form video marketing machine
millions of views, steady app downloads, and revenue coming in every day
i needed to find out how he was doing it
1. spin up an ai “employee” using openclaw
2. give it one job like grow your app with tiktokk
3. give it access to tiktokk analytics, a browser to research and image/video tools to create content
4. the openclaw studies your niche and starts generating slideshows and videos
5. every post feeds performance data back into the system
views → hook quality
downloads → CTA quality
revenue → funnel quality
the openclaw then iterates on
- new hooks
- new formats
- new CTAs
until it finds winners
one of his posts hit 170k+ views
and the system keeps improving because the analytics loop feeds back into the content generation
so the agent slowly learns what works
what i like about this is the framing
most people think about ai tools
this is different
you spin up an ai employee
you give it a job
and let it run the loop
thanks to @oliverhenry for coming on the @startupideaspod today
more like this soon, i will share the most interesting stories and gatekeep nothing
this episode was dripping in sauce
i gotta try this and see if it works
kinda wild if it does
watch
Last quarter I rolled out Microsoft Copilot to 4,000 employees.
$30 per seat per month.
$1.4 million annually.
I called it "digital transformation."
The board loved that phrase.
They approved it in eleven minutes.
No one asked what it would actually do.
Including me.
I told everyone it would "10x productivity."
That's not a real number.
But it sounds like one.
HR asked how we'd measure the 10x.
I said we'd "leverage analytics dashboards."
They stopped asking.
Three months later I checked the usage reports.
47 people had opened it.
12 had used it more than once.
One of them was me.
I used it to summarize an email I could have read in 30 seconds.
It took 45 seconds.
Plus the time it took to fix the hallucinations.
But I called it a "pilot success."
Success means the pilot didn't visibly fail.
The CFO asked about ROI.
I showed him a graph.
The graph went up and to the right.
It measured "AI enablement."
I made that metric up.
He nodded approvingly.
We're "AI-enabled" now.
I don't know what that means.
But it's in our investor deck.
A senior developer asked why we didn't use Claude or ChatGPT.
I said we needed "enterprise-grade security."
He asked what that meant.
I said "compliance."
He asked which compliance.
I said "all of them."
He looked skeptical.
I scheduled him for a "career development conversation."
He stopped asking questions.
Microsoft sent a case study team.
They wanted to feature us as a success story.
I told them we "saved 40,000 hours."
I calculated that number by multiplying employees by a number I made up.
They didn't verify it.
They never do.
Now we're on Microsoft's website.
"Global enterprise achieves 40,000 hours of productivity gains with Copilot."
The CEO shared it on LinkedIn.
He got 3,000 likes.
He's never used Copilot.
None of the executives have.
We have an exemption.
"Strategic focus requires minimal digital distraction."
I wrote that policy.
The licenses renew next month.
I'm requesting an expansion.
5,000 more seats.
We haven't used the first 4,000.
But this time we'll "drive adoption."
Adoption means mandatory training.
Training means a 45-minute webinar no one watches.
But completion will be tracked.
Completion is a metric.
Metrics go in dashboards.
Dashboards go in board presentations.
Board presentations get me promoted.
I'll be SVP by Q3.
I still don't know what Copilot does.
But I know what it's for.
It's for showing we're "investing in AI."
Investment means spending.
Spending means commitment.
Commitment means we're serious about the future.
The future is whatever I say it is.
As long as the graph goes up and to the right.
everyone’s scraping linkedin and reddit for leads.
meanwhile public databases with buyer intent signals sit untouched.
here’s where to look (save this):
[1] state contractor licensing boards. filter by commercial contractors. these companies are doing volume and running on spreadsheets.
[2] state bar directories. filter for firms with 5-25 attorneys. big enough to have budget, small enough to lack systems.
[3] NPI registry. search for dental practices with many locations.
multi-location means growth without infrastructure.
[4] CPA society member lists. filter for firms with 10+ staff.
accountants understand ROI math better than anyone.
cross reference any of these with google reviews.
under 50 reviews means they’re too busy working to focus on operations.
that’s your buyer.
export to sheets, find owner emails through apollo or hunter, send a loom showing a workflow that’d fix a bottleneck.
boring industries have money and problems they don’t have the expertise to fix.
that’s the arbitrage.
RT + reply “SCRAPE” and I’ll send over my B2B lead gen strategy..
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