Benny Cheung

Research, Analytics, Insights & Product Leader | PhD Behavioural Scientist

[Benny Cheung @BennyHHCheung]

One (meaningful) match to go. ⚽

@DectechSports' model had Argentina and Spain as favourites. After 102 matches, that's the final we have.

Forecasting isn't about calling every upset. It's about understanding the probabilities that emerge over time.

#FIFAWorldCup #Forecasting

[Benny Cheung @BennyHHCheung]

After all the shocks, we've somehow ended up with the 4 highest-ranked FIFA teams in the semi-finals. ⚽🌎

They were also 4 of the top 5 in Dectech's model before the tournament.

Perhaps the biggest surprise is that the probabilities have held up.

#FIFAWorldCup #Forecasting

[Benny Cheung @BennyHHCheung]

Quarter-finals are here. ⚽🌎

5 of our top 8 pre-tournament picks are still standing despite shocks like Norway beating Brazil and Paraguay eliminating Germany.

We're still backing Argentina, Spain and England, and quietly like Morocco's chances too.

#FIFAWorldCup #Forecasting

[Benny Cheung @BennyHHCheung]

Round 3 is here ⚽🌎

Dectech's forecasts are performing well against the benchmarks.

Canada-Switzerland, Paraguay-Australia, Cape Verde-Saudi Arabia, Egypt-Iran and Colombia-Portugal all look both consequential and competitive 👀

#FIFAWorldCup #Forecasting #DataScience

[Benny Cheung @BennyHHCheung]

The World Cup is already delivering ⚽🌎

@DectechSports' model flagged Brazil vs Morocco as one to watch in Round 1, and it proved to be a close contest.

One to watch in Round2? 👀 USA vs Australia.

Enjoy the games!

#FIFAWorldCup #Forecasting #DataScience

[Benny Cheung @BennyHHCheung]

The wait is over, we are finally here ⚽🌎

@DectechSports' Round 1 forecasts are here. One to watch? Brazil vs Morocco could be closer than many expect 👀

Enjoy the games, and good luck to everyone supporting their team!

#FIFAWorldCup #Forecasting #DataScience

[Benny Cheung @BennyHHCheung]

A quick follow-on from my post earlier today…

Argentina is rated at more than twice the market’s probability, whilst France is rated at less than half. Morocco also stands out as an undervalued pick.

Will the model spot the value? ⚽📈

#FIFAWorldCup #Forecasting #DataScience

[Benny Cheung @BennyHHCheung]

@DectechSports World Cup prediction is out!

Over the coming weeks, we’ll track how those probabilities evolve, compare our forecasts against the market, and look at match-level predictions along the way.

The fun starts now… ⚽📈

#FIFAWorldCup #Forecasting #DataScience

[Benny Cheung @BennyHHCheung]

If pricing is about meaning, propositions are about logic you can feel. ⚖️🧠

Users judge coherence before value.

Hesitation creeps in on unequal paths or restrictive tiers.

Make the structure fair and people move forward.

#BehaviouralScience #ChoiceArchitecture #ProductDesign

[Benny Cheung @BennyHHCheung]

Eurovision vs bookies 👀

Cyprus gap: @dectechconsult's model 23% higher for JALLA using engagement, streaming & history. Markets are crowd-driven; models spot shifts earlier. Same lesson in demand, pricing & politics.

#Eurovision #Forecasting #DataScience

[Benny Cheung @BennyHHCheung]

Fairness breaks down when one group carries the cost ⚖️

Efficiency/feasibility can justify decisions.
How you handle the trade-off is what people judge.

https://t.co/jOIheBvA89

#Fairness #CustomerExperience #BehaviouralScience

[Benny Cheung @BennyHHCheung]

Is this the end of market research? 🤖

AI is getting better at predicting behaviour, but only where data already exists. For new ideas, we still need to understand people.

Listen to @dectechconsult on where the industry is heading 👇
https://t.co/7bu85XoU2Y

#AI #MarketResearch

[Benny Cheung @BennyHHCheung]

Cognitive dissonance at the gate ✈️

“Priority” on the right. “Speedy Boarding” on the left. Same moment, opposite directions.

Ryanair’s sign was obsolete. No one noticed. Queues shifted, people second-guessed.

Not a UX problem. An environment one.

#UX #CX #BehaviouralScience

[Benny Cheung @BennyHHCheung]

People don’t react to prices. They react to what prices mean. 👀💷

A flawless pricing formula can still feel unfair or opaque.

Is your premium tier “more features” or “peace of mind”?

Get the psychology right and pricing lands. ✨

#BehaviouralScience #PricingStrategy

[Benny Cheung @BennyHHCheung]

Dynamic pricing is not just a yield lever. It is a trust lever. 💷📊

Framing shapes trust as much as maths.

https://t.co/3KyM9GFOmv

#PricingStrategy #BehaviouralScience #ConsumerInsights

[Benny Cheung @BennyHHCheung]

Many surveys look scientific but measure very little. 📊

“How challenging is this? (1–10)” with no anchor.
Add baselines, real tasks, prevalence and trade-offs.

Don’t ask people to guess what a number means.

#BehaviouralScience #SurveyDesign #UserResearch

[Benny Cheung @BennyHHCheung]

First behavioural science moment of the year 🚻
Two toilet cubicles in Spain. Stereotypes aside, nothing describes function. Brain fills the gaps. Pattern-matching > instructions.
Happy New Year 🎉

[Benny Cheung @BennyHHCheung]

Signing off for the year, one last thought: research doesn’t need more data. It needs better loops.

Metrics are prompts, not answers. Pair signals with conversations, let qual and quant take turns, and learning speeds up fast. 🔄🧠

#ContinuousDiscoveryHabits #UserResearch

[Benny Cheung @BennyHHCheung]

Don’t ask customers what they want.
Ask what frustrates them.
“Describe your entire workflow” gets guesswork.
“What happened the last time this went wrong?” gets truth.
Discovery works better when you ask for moments, not opinions.🧠

#BehaviouralScience #ProductDiscovery

[Benny Cheung @BennyHHCheung]

New Predicting People episode from @dectechconsult: why customers so often choose the wrong product. Choice overload, miswanting, unstable preferences… it’s a perfect storm.

Listen now 👉 https://t.co/oMc7cfVhy9