Or you guys don't remember the POPOLO GRASSO in Italy: The wealthy elite of bankers, merchants, and guild masters who dominated the political and economic life of the 13th-14th centuries as the upper class of the popolo (commoners), they overthrew traditional noble rule (magnati)
As principled thinkers, we cannot frame a current trend in aesthetics as a fundamental shift in our relationship to food. Such absolutist statements about cultural behavior are rhetorical mechanics of corporate trend analysis as performance not as culture.
And No, food has not “become” cultural capital. Mary Douglas, in 1972, theorized food as a coded social performance. Because food was never just functional and consumption has always been tied to status, identity, and social stratification.
But it troubles me greatly that cultural analysis within marketing depends on manufacturing this sense of newness or cultural change, often by way of hijacking theoretical concepts from academia.
From Roman feasts to Victorian dinner parties, food has never been "just" fuel or something to sustain us. I’m not disagreeing here with the analysis of contemporary signals, some of which are certainly very interesting,
Hay cosas que me molestan mucho y toda la gente que no vive en Colombia, no hace mercado acá, no usa el sistema de salud acá, no tiene a su abuelita esperando insulina hace 7 meses o a su primo esperando medicina impagable hace 4 y hace campaña política en la ignorancia total.