Besamad

Co-founder, Brand and Business Designer

[Besamad @Besamdesign]

I AM GREAT!

[Joseph Brendan @Joe_brendan_]

If you are a fresh graduate

Lock in for the next 6 months
Apply for Jobs
Apply like you are going to die if you don't

Don't waste that fresh graduate privilege
Apply for Jobs like mad
Sleep on Job boards

Do NOT skip any graduate trainee application.
Apply to all

[Mayank Vora @aiwithmayank]

If Google locked your account tomorrow, you could lose your:

- Gmail
- Google Drive
- Photos
- YouTube
- Calendar
- Every "Sign in with Google" login

One account controls your entire internet life.

Here's the backup system nobody sets up until it's too late ↓

[Besamad @Besamdesign]

@pookieugee @Steadi_lady @officialABAT All works of life from which country? except it is not a banned country. They would not need someone's help.

[Besamad @Besamdesign]

@pookieugee @Chynanu @dagman650 @Steadi_lady E sweet for mouth. Until your brothers start facing persecution for identity theft. Because are you using proxy or not?

[Besamad @Besamdesign]

@aladinzzy @Olamide123451 @Steadi_lady Bro, have sense.

[Besamad @Besamdesign]

@elvis_unl @02Awesome @SuuperCalvin Outlier is average 😄😅😅

[Osaretin Victor Asemota @asemota]

Is Nigeria doing better since 2023? Short answer: Hell NO!! Long answer: it depends on who you are and where you play.

For those who depend on capital markets and the FX market, the stability is a breath of fresh air. Emefiele and Buhari were idiots. Cardoso is great.

For those in the streets, things simply got worse. I have sent more to assist family members in the last 3 years than at any time in my life. Poverty increased.

The top-down approach will NOT work unless there are major interventions at the bottom. Dangote, Elumelu, or Otedola will not fix our roads or provide security; that is the government's job.

A healthy Nigeria at the bottom also benefits those at the top. I don't believe we have the luxury of things trickling down again. Remittances may be at great risk amid nationalist agitations and movements abroad.

Depending on the Diaspora to keep supporting a nation is impracticable. That was what Emefiele banked on for years, and it never worked. The Diaspora is tired. People are also thinking about their own lives and futures. Jobs are being lost, and AI is eating up the world.

If we don't build up our nation today, we will have no nation one day. We are slowly moving from Abegistan to TerrorStan. Security and Infrastructure should be priorities. A healthy foreign reserve balance doesn't help the man on the streets.

A new Nigeria is POssible when Nigeria is OK.

[Besamad @Besamdesign]

@BobKiss @winexviv You dey read at all.

[Besamad @Besamdesign]

@nennagospelc Hi sir

[Besamad @Besamdesign]

@the_artgod @47thegreat_ IG handle?

[Stephen Lawani I Design Guy @iam_olowu]

I asked my students recently:
“Do you remember what was on the card we gave you on day one?”
Because right now, they’re feeling the heat.

I can spend 20+ mins correcting one person’s work, No shortcuts.
Great work only.

We’ll have fun, sure.
But when it’s time to work—we work.

[Sarah-Anne Mngutyo @chiater_]

Day 13 of posting everyday until I form a new habit…

Another random day in class @Initium_dsgn
We’re serious students, don’t mind that some of us are dancing, while some are paying attention, and others fighting the lecturer🤣

#productdesign #fyp #reel #ConsistencyWins

[Initium Design Academy @Initium_dsgn]

The intentionality we put into teaching our students is top-notch. We see progress every day, different people, different journeys, one common outcome: RESULTS.
SIGN UP TODAY
#InitiumDesignAcademy #designclass #viral #brandidentitydesign #motiongraphics

[Initium Design Academy @Initium_dsgn]

Everything you need to level up your design skillset is right here. You are only required to take the bold step.

Our May cohort is now open, and slots are filling fast. Don’t miss your chance to become the best in the game.

Click the link in our bio or send us a DM to sign up!

[Initium Design Academy @Initium_dsgn]

Was it Einstein that said "No more way for lazy people" ? 😅

[Besamad @Besamdesign]

@oladiboladele @TheGreatestIFE I pity you.

[Besamad @Besamdesign]

Freepik has a new look! 😮🤯

[Reach Academy @buildreachorg]

🚀 What if you could build & launch a real web project in 3 days?

Join our Live Web Dev Masterclass and learn:
🎨 UI/UX • ⚡ Frontend • 🔧 Backend • 🚀 Deployment

Perfect for beginners & aspiring devs.

💻 Virtual • Live • Hands-on
👀 Opening soon

#WebDev #BuildAndLaunch

[Besamad @Besamdesign]

@pgwhyt23 You are doing well. Watching you grow!

[Technical Ben @TechnicalBben]

Duolingo has over 100 million users, but less than 10 percent of them pay for premium. That small percentage is still enough to scale the company and keep it profitable. They understand that if they aggressively force everyone into premium,(mind you the most active premium users are from the US they have a better buying power) they would lose a large portion of their user base. So they keep the core product free, build habits, and monetize a fraction.

Now bring that to Nigeria.

Nigeria has low buying power and one of the poorest in the world. Disposable income is limited. If you price software like you are targeting the US or Europe, conversion will naturally be low. It is not that people do not want to pay. It is that the pricing must match economic reality. Affordable tiers, localized pricing, and flexible plans make more sense in a low-income market.

The second issue is marketing.
Many founders treat marketing as just posting ads or pushing content. Marketing is deeper than that. It includes positioning, branding, tone of voice, user experience, and how people emotionally connect with the product. If users do not relate to your product, they will not pay for it.

There is also the customer journey. From awareness to onboarding to engagement to retention to conversion. Founders need to understand lifetime value, retention rates, churn, and how to nurture users over time. Without lifecycle marketing, you are just launching an app and hoping for miracles.
If you do not understand pricing strategy, branding, user journey, and lifetime value, you risk building a product that only you use.

Lifecycle marketing isn’t just sending emails—it’s managing the full customer journey: Awareness → Acquisition → Activation → Engagement → Retention → Monetization → Advocacy.
It boosts retention, increases lifetime value, reduces churn, drives paid conversions, and encourages word of mouth. Nigerian startups often ignore this, focusing only on downloads, which makes scaling and monetization much harder.

We are still behind, when the economy is better your app will grow and convert better.

People will pay. But pricing must fit the market, value must be clear, and marketing must be intentional.

For a founder in Nigeria to survive
He needs a
Good marketing team
Good sales team
Good business development team.
That understands the Nigerian market.
Thanks 🙏🏾