We wanted a name that better aligns with what we do. "Action Design" was a term for closing the intention-action gap; it's out of date, and doesn't reflect what our group has truly become: an international non-profit organization focused on promoting applied behavioral science.
Exciting news! After serving the BeSci community for over a decade, Action Design Network is evolving to a new identity as Bescy.
https://t.co/8youWruHWJ
Bescy - short for “Behavioral Science + You” - resonates with our core values of behavioral science and community.
This includes our new book (focusing on the international development community), our WhatsApp community (for the general public) and our new special interest groups. And there's much more to come.
Explore the new ABSA Behavioral Science Standards - a useful tool for defining roles & expertise in #BehavioralScience. Check it out! #ABSA https://t.co/TgOZll2iXJ
Thanks to the Penn Master of Behavioral and Decision Sciences program and Action Design Network for making this book possible. And thanks to Flávia Ávila, Patricia Alves Schütz, and Jane Henriques for their partnership on the Brazilian Portuguese edition!
Happy two-year anniversary of the launch of our book: Building Behavioral Science in an Organization!
Find it on Amazon or download a free digital version at our Action Design Network site.
https://t.co/p2OhwTp5JV
The book was edited by Zarak Khan and Laurel Newman, Ph.D. and written by: Charlotte Blank, Stephen Wendel, Kristen Berman, Linnea G., Erik Johnson, Namika Sagara, Ph.D., Matthew Battersby, Nicole Grabel, Meghann Johnson, Rachelle Martino, Greg Szwartz, Scott Young
Connect with all your North American colleagues in Behavioral Design, Behavioral Economics and Applied Behavioral Science at the monthly Action Design Network virtual mixer this Wednesday. Register for the zoom link: https://t.co/61pKw9Tyin