you need a good email marketing platform and two of the best options you can currently choose are ActiveCampaign and Constant Contact. Discover their features in this ActiveCampaign vs Constant Contact comparison: https://t.co/Tn2EB3makI
Why send emails only DURING holidays and compete with everyone?
Do this instead:
Build up hype & sell 3/2/1 days before it.
Sell during it.
Sell after it.
Prime your customers to buy and you'll immediately stand out.