Lakshaa

your neighbourhood ad woman — i let my unhinged thoughts run free here

[Lakshaa @BestOfLak]

Last year this time, when I was 21, I produced my careers first-ever podcast.

It was the WTF is Podcast, by @nikhilkamathcio

Feeling a bit nostalgic, so here's a lil thread about the pod and how its been a content masterclass for me:
🧵

[Varun Mayya @waitin4agi_]

Every year around this time I write a blog post on what my company, Aeos, did during the year. This year I wanted to do an illustrative report covering our highlight projects across both creative and engineering disciplines. We are now 500+ employees:

https://t.co/arfN27n6B5

[Rohit Kamath @rohitkamathh]

We were the media partners for Hyrox Bengaluru. Spent 2 days filming it with a 30-member crew.
Calling it “validation” misses the point entirely.

Here’s what we actually saw:

- We captured a marriage proposal on the race floor.
- Athletes finishing together with tears
- First-timers who trained 6 months for this one day.
- Couples racing together.
- Colleagues showing up in matching kits.
- Coaches running alongside clients they’d trained for half a year.
- People with disabilities finishing the race while the whole venue stopped to cheer them on.

₹9K isn’t for the race alone. It’s for the experience.
For decades, sport in India meant sitting on a couch watching cricket. Someone else playing, someone else winning. At Hyrox, you’re the one on the floor. The 9,000 people paying ₹9K to participate tells you exactly how starved this country was for it.

If fitness becomes the new status signal, that’s a massive win for society. We’ve spent decades flexing cars, watches, handbags. If the new flex is - I trained 6 months to finish a Hyrox. I feel that’s the healthiest status game this country has ever played.

[Lakshaa @BestOfLak]

Can’t wait for everyone to see what we’ve been building w @peakst8_club 🚀

[Nithin Kamath @Nithin0dha]

As I've grown older, I've become increasingly health-conscious. If I could go back in time and change one thing, I would've started focusing on diet, nutrition and sleep much earlier.

With each passing year, I've been thinking more about health and fitness, and I've been trying to encourage those around me, both personally and at work, to prioritise their health.

I've also realised that simple and repeatable behaviours make the biggest difference. It's not about running marathons, living in the gym, or doing Hyrox, or whatever. It's about making small daily choices, such as walking outside instead of doom scrolling, attending a Group fitness class instead of Netflix, opting for grilled over deep-fried, questioning the source of everything you eat, and more. These small decisions, compounded over time, can have a significant impact.

Most of us on the core team in the office are health-conscious, which has led to numerous conversations about how we can help others become healthier. That's when we started supporting founders working on making Indians healthier through @rainmatterin. Given the current state of air and water quality in our cities, I've been increasingly thinking about what more we can do.

The newest initiative we recently started, @peakst8_club, aims to create offline experiences centred on health. The hope is that these events will encourage people to begin their health and fitness journeys. We've been experimenting with different formats, and now we're hosting our first mega event on Jan 10th in Bengaluru, a full-day health festival with Rainmatter Health portfolio startups and friends from the ecosystem.

If you're interested, sign up: (link in comments)

But even otherwise, January is supposedly a good time for resolutions. But honestly? Today is as good as it gets.

[peakst8 @peakst8_club]

HYROX Mini Challenge
Aqua Pilates
KungFu + Tai Qi
Sweat Fest.
With Olympic athletes, Indian cricket stars, founders and coaches as panelists.
All under one roof.

10th of January, 2026, BLR. peakst8 Festival for the everyday athelete.

Ticket link in the thread below.

[Lakshaa @BestOfLak]

@kmr_dilip peakst8 fanclub >>>
cant wait for the fest!!!

[Lakshaa @BestOfLak]

Can’t wait for everyone to see what’s been brewing 🧗‍♀️🏁

[Nithin Kamath @Nithin0dha]

At @Rainmatterin Health, we're experimenting with something beyond just writing checks. 

We're creating participatory sports events through an initiative called @peakst8_clubl. We've been going around the country with Founders Peak—getting health founders (and others) to participate, not just network over coffee. 

Last weekend was our first grand event: "No Parking." Booked the entire basement at Orion Mall (thanks, Nirupa Shankar!), Bengaluru. Around 1,000 runners representing 38 corporates, 45 communities, and 43 run clubs were participating in various activities, including running, rowing, cycling, and more. The energy was incredible.

The thesis is simple: people need more reasons to think about fitness. The odds of people wanting to get fit may be higher if they see the fun and participatory side. 

The next big one is the Peakst8 festival in January.

[Lakshaa @BestOfLak]

@waitin4agi_ Crazyyy!!

[Arnav Gupta @championswimmer]

So, a cool gig if you’re a techie who likes to write. This isn't just "content writing" work, but more for software engineers to explore their creative side a bit.

YAAS, (which is part of @waitin4agi_ 's Aeos) is hiring tech scriptwriters.

Basically: engineers who write for fun, and can turn complex tech into quality internet content.

You’ll write YouTube/Instagram scripts, not marketing fluff.

Fill up the form and their team will take it forward - https://t.co/8rgyx0cS6G

P.S. you’ll work with teams that collaborate with @waitin4agi_ in an environment that pushes you to do your best work.

[Lakshaa @BestOfLak]

@peakst8_club @Nithin0dha 💪💪

[Martin Noronha @techinmartin]

Hollywood was taking too long to create an action packed movie trailer so I made one using Gen AI and editing tools.

Hit sound on with headphones for max impact. 🔊
(workflow below)

[Lakshaa @BestOfLak]

@techinmartin Madddd

[Lakshaa @BestOfLak]

So this tweet blew up, lots of comments, lotsssss of opinions.

But theres so much to learn here beyond just the opinions esp if you are in marketing.

Read on substack:
https://t.co/mr2yRAbuXq

[Lakshaa @BestOfLak]

Credit where its due- getting Vijay Mallya on a podcast is INSANE. This is what podcasting should be all about. So tired of channels bringing guests we have all heard too much from, the future of podcasting is guests > hosts, and wayyy more niche in the way theyre being created.

[Lakshaa @BestOfLak]

@sugandhanisa @all_things_WTF @nikhilkamathcio Sincerely, this is coming from someone who has produced some episodes of this podcast, i stand by what i said, but yes, presumptions are welcome.

[Lakshaa @BestOfLak]

@harnidhish This was pure value!

[Lakshaa @BestOfLak]

@meeeetwa when I get enough validation on written text hehe

[Lakshaa @BestOfLak]

As if I didn’t yap enough already, I’ve now poured my heart into something very close to me.

My journey over the past 3 years, my first job, and everything in between- now on Substack:
https://t.co/57kGbAhQst
PS - Yes, I am also starting a newsletter, more thoughts soon!

[Lakshaa @BestOfLak]

Propoganda I am not falling for:

Posting on LinkedIn.

[Lakshaa @BestOfLak]

@arindam___paul Yeah but that is just classic perceived value shift, the more you see intellectual marketers talk about something, the more you appreciate it, its the same logic as why awards for marketing have existed, this is just the 2025 version of it -they get the town talking.

[Lakshaa @BestOfLak]

@Hristart Ser, I make podcasts for a living - so when I say this, I have seen far too many attempts at ppl trying to create boring irrelevant media, and this, by no means, is either.