For the second time this week Iβve heard someone on a national program refer to a βspicket.β
Below is the definition of βspigot.β
βSpicketβ is Not a Thing.
#words#Wordsmatter
Copywriting made simple:
Get their attention with emotion:
>> Curiosity
>> Intrigue
>> Excitement
Keep their attention with logic:
>> Data
>> Arguments
>> Statistics
Make them take action with authority:
- Testimonials
- Case studies
- Guarantees
Stop overcomplicating it.
One lady who comes to care for Mom so Jim can go with me to my appointments is super ice and loves Mom.
We like this lady a lot, but ... if she & Mom are watching a Hallmark movie (which is almost always) she will stay to the end of the movie even when we get home. π€