Too many press trips try to show everything & end up producing mediocre coverage. Fewer stops, clearer story angles, & time for real exploration leads to stronger content & better ROI. The best media trips create stories, not schedules. https://t.co/gATB9vTiRn
#presstrip#famtrip
I’ve pitched journalists for 35+ years & was a travel writer myself. Media has changed—print is digital, staff writers gone, clickbait rules, & AI is creeping into travel stories. These shifts have changed how I pitch stories. https://t.co/Acw2dhxLMl
#travelPR#mediarelations
I was asked if I’m using AI to write my memoir. 🤔 How would that even work? These are my personal memories—AI can’t get inside my head. Not everything needs AI, especially storytelling! #memoir
#Travel content is everywhere, but much of it feels repetitive and disconnected from real experience. The solution isn’t more articles — it’s firsthand reporting, distinct perspectives, and writers who actually spend time in the places they cover. Real travel stories still matter
I’m a #travel addict and a pro in the field, so I check major travel sites daily. Lately, it feels like they cater more to algorithms than real travelers. How do we put audiences first again?
Do press releases still work in travel PR? I tackle that question in my post. The short answer is yes, but not in the way many expect. Press releases are useful tools but not a strategy on their own. https://t.co/PH0OOv461Q
#travelpr#PRstrategist#pressreleases
Too many press trips feel like busy itineraries w/little impact. In my new post, I challenge the conventional FAM trip model & offer a roadmap for rethinking how we host media & creators to deliver real ROI for travel brands. https://t.co/sQFr3lzCta
#presstrips#travelwriter