So proud of the @TopdeckTravel team for winning the award for Best Use of Social Media at the British Youth Travel Awards last night. Second year running too! @BETAUK
Excited to be in stunning Lisbon for #wystc2019 and looking forward to my session on Branding and Marketing for Gen Z on Friday. @topdecktravel#topdecker @ Portugal https://t.co/vxfsn0cBIZ
'We're having people call up and ask us what our responsible travel policy is. Gen Z expect it. If you aren't doing it, they won't choose you.' - @Bethegiraffe#GenerationTravel
'You need your objectives clear. What is your purpose for using an influencer? Reach or content? You need an authentic pairing and you need a contract.' - @Bethegiraffe#GenerationTravel
Happy to hear the “everyone’s an expert” issue isn’t just my frustration 😂
Thanks to @harveydean ‘Head of Colouring-In’ for kicking off the ABTA marketing conference in style. @ABTAevents#marketing#travel#ABTAmarketing
Global Head of Marketing @TopdeckTravel Anna Fawcett says 56% of Gen Z know whether a brand is for them by looking @ their social channels 👀 #WTMLDN@WTM_London@BETAUK