I create AI-generated videos for products and brands, helping business owners turn creative ideas into engaging visual content.
You can check out more of my work on TikTok here π
https://t.co/C13Tfwwjdn
But when used properly, AI can make the creative process more flexible and open up new possibilities for brands.
The Kova UGC-style video I'm sharing is an example of what I mean. π
Of course, AI doesn't remove the need for creativity or strategy.
You still need to understand your audience, know what message you want to communicate and create something that actually captures attention.
This is where AI can become a useful tool.
AI gives business owners another creative way to produce engaging UGC-style videos, visualise product ideas and create content for their marketing.
But here's the challenge.
Creating this type of content consistently can be expensive and time-consuming. You may need to find creators, send out products, wait for delivery, coordinate the content and repeat the process again.
That's one of the reasons UGC-style content has become so powerful. It feels more relatable and can help people connect with a product beyond a simple image or advert.
As a business owner, you probably already know that people want to see products in action.
They want to see someone use the product.
Talk about it.
React to it.
And show them why they should care.
The Kova Cola video I'm sharing is an example of how I explored AI as a creative tool to bring a product idea to life.
For me, this is what makes AI excitingβnot replacing creatives, but giving us another way to turn ideas into visuals
That doesn't take away the role of the motion designer.
Someone still has to understand movement, storytelling, timing, composition and what makes a visual feel engaging. AI can generate possibilities, but creativity is still in the decisions we make.
Imagine being able to quickly visualise a concept, experiment with different scenes and movements, and explore creative directions that may have taken much longer to produce traditionally.
A concept can be exciting in your head, but turning it into a finished visual can take time, resources, multiple tools and sometimes a whole production process.