TBBA

The Better Beauty Agency provides communications services to black women in the personal care, beauty, and wellness industry. #BlackBeautyCulture 💅🏾💬📣

[Aurélie @aurelietshiama]

It took me a whiiileee to post this but I’m doing a MASTERCLASS, giving youse a chance to make a moodboard + VISUALS for y(our) very own client! You don’t have to want to be an interior designer, this could simply be for fun! Register your interest at: https://t.co/k1d7Ryy5AA 🤍

[Amiah Shep @AmiahShep]

I have a great group registered for today's European session ⚡️

[TBBA @BetterBeautyPR]

@_Starsabreep

[TBBA @BetterBeautyPR]

You can almost double your follower growth rate by moving from less than one post per week to 1-6 posts a week.

You can more than double your follower growth rate again by moving from posting 1-6 times per week to once or more per day.

[TBBA @BetterBeautyPR]

At TBBA, the brand metric that we focus on is reach – the number of people who are coming into contact with your content each week.

We have an annual goal for reach, and we track weekly progress against it.

For example, this year we are aiming to reach 50K people.

[TBBA @BetterBeautyPR]

The impact social media engagement has on your brand is more difficult to measure because someone’s journey with your brand is nonlinear and attribution is murky.

Brand perceptions are built up over time and through multiple channels.

[TBBA @BetterBeautyPR]

@NYGELSARTORIAL Yes to the pink oil on the dresser! 🤍

[TBBA @BetterBeautyPR]

Engage w/ ppl, and respond to their content and comments. Think of social media as a digital biz event.

You’re looking to connect and initiate relationships. When ppl share or comment on your content, get them on your radar.

Answer questions & get them into your sales funnel.

[TBBA @BetterBeautyPR]

Look at the material you’re producing.

Would you share it with your networks?

If you wouldn’t, you can’t expect anyone else to either.

[TBBA @BetterBeautyPR]

The key to any social media campaign is to have enough informational or entertainment value to engage people.

Think about how you can tell a story that connects to people’s lifestyles.

Be prepared to take risks. Often, irrelevant and bizarre content is what attracts attention.

[Talula Skincare @Talulaskincare]

Please do not use expired sunscreen.

Expired sunscreen has literally fallen apart, so the formulation no longer works as a sun protectant.

You get zero sun protection.

In addition, you may experience changes in the color and consistency, or skin irritation.

[TBBA @BetterBeautyPR]

😭😭😭😭 YES!!

[Jasmine Pennamma @JasminePennamma]

@BetterBeautyPR Oh I do! My face stops at my nipple 😂

[TBBA @BetterBeautyPR]

Social media requires consistent activity. An account with no activity is worse than no account at all.

If you have ambitious goals, you need an internal or outsourced social media manager who’ll organize and develop your content, deal w/ influencers & track marketing results.

[TBBA @BetterBeautyPR]

Certain platforms are a better fit for certain verticals.

For example, most fashion lines will want to be on Instagram.

If you sell food or crafts, Pinterest works well.

Social media influencers or gamers will want to use Snapchat.

[TBBA @BetterBeautyPR]

Dedicated mobile apps and progressive web apps that bridge the gap between a single commerce experience and lifetime brand loyalty >>>>>

[TBBA @BetterBeautyPR]

BRENDA SYKES
as Judith in Black Gunn

[TBBA @BetterBeautyPR]

PAM GRIER
Friday Foster, 1975

[Talula Skincare @Talulaskincare]

Self affirming statements to soothe you throughout the day:

I’m a sensitive person who experiences the world differently.

Even though I’ve made mistakes in the past, I’m still a good person.

Today I take responsibility for everything I do and say.

I radically accept myself.

[TBBA @BetterBeautyPR]

Nails, jewelry, tattoo.