Rishi Rawat

If you like this ad👆🏼you'll like my Twitter content.

[Rishi Rawat @BetterRetail]

Oh boy.

[Jesse Pujji @jspujji]

I know a marketer who kills it with conversion by ignoring 83% of traffic.

His focus is on a group he calls Healthy Skeptics.

I know how the strategy works because he applied it to my site.

Reply 'yes' if you’re curious and I’ll share the link.

[Rishi Rawat @BetterRetail]

Interesting data tag in Google Search results. I assume it's been added by Google and not the business.

[Rishi Rawat @BetterRetail]

@TomMunro_Co I also struggle. Big fonts help everyone.

[Rishi Rawat @BetterRetail]

In our quest for fancy typeface, we forget how readable typewriter font style is:

[Rishi Rawat @BetterRetail]

@itsme_jvt I did the 12 to 16x shift but for both mobile and desktop. I will study it some more on Monday.

[Rishi Rawat @BetterRetail]

I think our/my approach to conversion optimization is all wrong.

A chef will tweak a recipe a 100 times to discover the perfect balance.

We/I will try an idea five times and give it a final verdict.

[Rishi Rawat @BetterRetail]

@SarahLevinger I can tell you what the Starbucks CEO would say.

[Rishi Rawat @BetterRetail]

Insurance is boring and deadly serious.

I have so much respect for the designer who walked into the meeting with these fun graphical elements for the homepage.

Serious respect.

[Rishi Rawat @BetterRetail]

The web used to be so simple.

John Cusack's website in 1996.

[Rishi Rawat @BetterRetail]

@stuli1989 @reemaabajaj Add multiple CTAs on the page that essentially ask, "Is this your first time buying from us?"

When clicked, introduce yourself and focus on communicating 3 things:

A: Price Justification
B: Demonstration of expertise
C: Us versus them

[Rishi Rawat @BetterRetail]

If your product has a dramatic benefit showcase it dramatically.

[Rishi Rawat @BetterRetail]

I like this progress bar design.

(See my green arrows)

"You’ve come this far; you have this much more to do. You can do it."

[Rishi Rawat @BetterRetail]

I like this placement of the chat CTA near the add-to-cart button.

[Rishi Rawat @BetterRetail]

Brilliant headline + I love the background multi-generational photo.

[Rishi Rawat @BetterRetail]

First, I love this CTA (Our Cause). Image 1.

Second, I like the content that appears when that CTA is clicked. Image 2.

[Rishi Rawat @BetterRetail]

This is a clever video thumbnail.

The keyword secret formula increases curiosity.

[Rishi Rawat @BetterRetail]

Camel cigarettes once ran a contest offering $50,000 to the customer who could identify what changes they had made to their packaging.

Can you imagine how much brand recall is created when millions of customers spend dozens of minutes closely inspecting your product packaging?

[Rishi Rawat @BetterRetail]

@penaazvalecha Love it. Thanks.

[Rishi Rawat @BetterRetail]

Question for my copywriting friends.

When writing, we are taught to highlight/underline important sections.

I'm in two minds about this.

At one level, I can see how this helps skimmers.

But ...

[Rishi Rawat @BetterRetail]

@ethanhays Thanks so much for your input, Ethan.