BEYONDTom

Devoted Father, Husband, Marketer and all things Philly sports.
CEO of Beyond Direct, a next generation audience sourcing agency.

[BEYONDTom @BeyondDirectTom]

Would you pay to hand over your legit website traffic to your fiercest competitors? Me neither. But #CMOs endorse doing so every single day, because they have no idea it's happening.
#themoreyouknow

https://t.co/N59mwvBgkw

[BEYONDTom @BeyondDirectTom]

Read this in Lee Corso's voice, holding up a #2 ✏️:

"Not so fast my (#AI) friend!"

https://t.co/FENnnSMSME

#collegegameday #marketingstats

[BEYONDTom @BeyondDirectTom]

@pmarca At the very least, better check the sources!

"Not so fast my friend!" (Said in Lee Corso's voice, holding up a ✏️):

I’ll Be Back… With Real Numbers.
https://t.co/ZiAoSBAp7I

[BEYONDTom @BeyondDirectTom]

I'm no candle branding expert, but something tells me #2 sells better than #1 at @Anthropologie

Thoughts?

#Messagingmatters #branding #graphicdesign

[BEYONDTom @BeyondDirectTom]

Want more loyal customers? Act small!

#Gwynns #Charleston

https://t.co/TLKwFxCbVg

[BEYONDTom @BeyondDirectTom]

https://t.co/QZZIBZiNm6

[BEYONDTom @BeyondDirectTom]

Huge congratulations and thanks to the entire NPS team and everyone who rolled up their sleeves.

Proud to have supported this effort through Beyond Direct.

Well done! 📷

[BEYONDTom @BeyondDirectTom]

The @NatlParkService absolutely delivered! 🇺🇸

My friend @NatKar1974 and a dedicated team worked tirelessly to make our national monuments pristine, welcoming, and safe for America’s 250th birthday celebrations.

The Result?

[BEYONDTom @BeyondDirectTom]

A shining showcase of our nation’s grandeur - exactly as the Founding Fathers envisioned. This is top-of-funnel #marketing at its finest. When the world visits or tunes in (hello World Cup), they should see us at our very best.

[BEYONDTom @BeyondDirectTom]

Anyone at the @PossibleEvent show who's a match? Un-fraudable 1st party audiences guaranteed to land in the e-mail inbox. For advertisers who are tired of seeing half of your digital budgets going to MFA sites, click farms, spoofed sites and the like, let's chat tomorrow!

[BEYONDTom @BeyondDirectTom]

With 1 quote - and an amazing goal - @jhugh86 has become a brand.

Congrats Sir; you have inspired generations of USA hockey fans, many who will re-quote and aspire to be like you for decades!

[BEYONDTom @BeyondDirectTom]

Award Season is here - a perfect time to reflect on marketing’s favorite pastime: applauding itself.

https://t.co/Ns78YafHSm

#BeyondDirect #BeyondMobile #MobileMarketing #DirectMarketing #MarketingStrategy

[BEYONDTom @BeyondDirectTom]

With all the virtue signaling about how #AI is going to steal jobs and people are going to be without incomes, crazy that marketers blindly accept bots via #Digital advertising over of channels like #directmail that are sure to hit real human beings. 🤦‍♂️

https://t.co/SXNQYefFu7

[@Chicago1Ray 🇺🇸 @Chicago1Ray]

Almost a yr ago today 🚨

Watch how the Biden Admin talks tough just b4 leaving office, saying Maduro's illegitimate... raises the bounty for his capture

Trump goes in and arrests him, and Democrats are out in the streets protesting his arrest

Can you people make up your mind

[BEYONDTom @BeyondDirectTom]

Real growth comes from real execution. This year: expanded capabilities, stronger partnerships, and outcomes that matter. Grateful for the team and clients who value doing it right.

#directresponsemarketing
#directresponse #agencylife

[Seth Joyner @sethjoyner]

@espn @FirstTake @stephenasmith @CameronNewton @danorlovsky7 Thank you for being the voice of reason! "The lead was the #AJ PI call?" The @Eagles defense dominated the @Lions offense! 1 Int, 1 fake punt stop, and 5 turnover on downs (4th down)!!! That should've been the story! Period!!

[BEYONDTom @BeyondDirectTom]

I’ve joined @FourDiamonds #MiniTHON in the fight to conquer childhood cancer, but I need your support to reach my fundraising goal and raise funds for cancer care and research. #FTK https://t.co/tQyHu3hLn9 via @DonorDrive

[BEYONDTom @BeyondDirectTom]

Do consumers still need your website to buy from you? Sounds radical, but the grumblings are building... and it may already be here.

Read “Dash from ‘Dot Commerce’” to see the future now.

[https://t.co/YrpT1Tk3fC] #m_commerce #directmarketing

[BEYONDTom @BeyondDirectTom]

#SEO is in trouble thanks to AI summaries from search inquiries that no longer delivering clickers to advertisers' websites.

#Mobile opt-ins via traditional media (e.g., #directmail, #email, #OOH) to the rescue!

Here's why what you can do about it:
https://t.co/bMOaJyytIA

[BEYONDTom @BeyondDirectTom]

@DarkHorseEntre1 Very true, @darkhorseEntre1. The reality is that it's right in front of us, but few are willing to do what others aren't—which is EXACTLY what advertisers ought to do!

[BEYONDTom @BeyondDirectTom]

If SMS/MMS delivers 26% CTR and 4x ROI...
Why are #marketers still treating it like a side hustle?
The most powerful direct response channel is hiding in plain sight.

Here’s how to unlock it 👉 https://t.co/fAwRMZoIuw