Last week, we spent the day out in the fields of Idaho Falls for our annual Barley Grower Day 🌾🍻
Real talk with the real people behind every batch – the farmers and communities who’ve made our beer possible for generations. #ChooseBeerGrownHere
39 days. 104 matches. 1 FIFA World Cup 2026™ Champion.
Proud to have been along for the ride with @MichelobULTRA, @nutrl_usa, and @StellaArtois as official sponsors of the tournament.
Drop a 🍻 if you’re watching with us today.
Erling Haaland paid $134,000 for a 430-year-old Viking kings manuscript, then gifted it to his hometown. He said: “I’ve never been a big reader, but I want people to read about those who came from my area.”
Erling Haaland and his father, Alf-Inge Haaland, quietly acquired one of Norway’s greatest literary treasures at auction: a 1594 edition of Snorri Sturluson’s Kongesagaer. Translated by Mattis Størssøn from Old Norse into Danish, it was the first printed history of Norway and helped preserve the stories of the nation’s medieval kings for generations.
Widely regarded as one of the most significant works in Norwegian literary history, the copy purchased by the Haalands was the only complete edition still in private ownership. It sold for 1.3 million Norwegian kroner (about $134,000), setting the record as the most expensive Norwegian book ever sold at auction.
Instead of keeping the rare volume in a private collection, the Haalands donated it to the library in Time Municipality, where Erling grew up. The book is now on public display, and the donation also funded a reading competition to inspire local children and young people to discover Norway’s history and literary heritage.
The ComBar is hitting the road. 🍻🌾
Built from a real combine harvester, this one-of-a-kind, 10-ton mobile bar is serving up American beer at fairs and community events nationwide—bringing the journey from field to glass full circle all summer long.
Will we see you at a stop along the way?