Big Buck PPC

SEM/PPC nerd with experience working on some of the world’s largest brands in DTC, B2B, & Healthcare.

[Big Buck PPC @BigBuckPPC]

Mom was doing this search today and I verified myself, seems like a bit of a misrepresentation from the knowledge graph…

[Big Buck PPC @BigBuckPPC]

#AskPPC #SEM

I’m going to tackle a rarely talked about subject within the SEM/PPC space: shopping ads. What are your tips for a beginner in this space? How do you optimize? How do you project spend?

[Google SearchLiaison @searchliaison]

Is that image of a shark swimming down a street in Houston real? Google Images now has "Fact Check" labels to help inform you in some cases like this (no, it was not real). Our post today explains more about how & when fact checks appear in Google Images:
https://t.co/YisZuOyGEH

[Big Buck PPC @BigBuckPPC]

I’ve been using this tool a lot lately during the past few days. Being able to refine lists quickly without looking through 1000s of potential terms has been a huge time saver. #ppcchat #sem #paidsearch https://t.co/rwShd9vHTC

[Big Buck PPC @BigBuckPPC]

@jord_stark eCPC should be the start. Then I move to target CPA for non-brand, max conversions with an appropriate max CPC constraint (tiering based on priorities), or even target impr share with a much heavier CPC constraint to ensure that I’m getting the exposure needed, at a solid price.

[Big Buck PPC @BigBuckPPC]

Are you looking for a tracking method to unify all of your data? Here’s a great article from ⁦@sejournal⁩ that explains how UTMs allow for easy, adjustable setup, made for simplified data analysis in #GoogleAnalytics. #SEM #UTM https://t.co/z9I6pw1Rg1

[The Verge @verge]

Google search results will take “page experience” into account next year https://t.co/s5bOZtInx9