Gartner predicts that this year, 20% of all business content will be created by #AI. It's crucial for business and #marketers to understand how AI can make #marketing efforts more efficient. #digitalmarketing
According to a CMO survey, #digital ad spend has increased an average of 14% per year. Meanwhile #traditional ad spend has shown no signs of growth. If you're not serious about your digital presence, you're way behind. #digitalmarketing
#chatbots are one of the most under-utilized automation tools. They can be used to qualify leads, immediately answer questions, and follow-up with customers. What's not to like? #AI
#Walmart recently announced a partnership with #rakuten that will include the sale of e-readers and audiobooks in the U.S. Will these partnership make Walmart more competitive in the #ecommerce space?
In 2016, #facebook was the most-used social media among all ages according to https://t.co/tqciEeIo8L. It's essential that advertisers take advantage of this tool. #socialmediamarketing
According to https://t.co/tqciEeIo8L in 2014, online banner ads are the ad type that is most likely to be ignored by consumers. Simply put, #displayads have an extremely low likelihood of performing well. #digitalmarketing
Last week #facebook signed licensing deals with three separate music publishing companies. These partnerships will allow more copyrighted music content on Facebook. What will this change do for the platform in 2018?
According to GoldSpot Media, approximately 50% of mobile display ad click thrus are accidental. This stat alone shows how misleading click-thru rates can be. When it's said and done, leads and revenue are all that matters. #digitalmarketing
According to MediaPost, a survey found that 90% of consumers skip pre-roll ads when they have the option. It's pretty simple, we don't like intrusive #ads. Just because it's #digital doesn't mean that principle changes. #digitalmarketing
In 2016 mobile internet usage surpassed desktop usage with desktop accounting for 48%. It's absurd that many businesses still create their digital presence around desktop. #digitalmarketing
#Facebook is THE most influential social channel. 19% of consumer purchase decisions are based influenced by Facebook posts. If your business isn't taking advantage of this powerful tool, you're greatly missing out. #socialmediamarketing