Bigdatr

Helping marketing professionals advertise with confidence by understanding the marketplace first.

[Bigdatr @BigDatr]

Think Superannuation is dominated by dozens of equally competitive brands? The spend says otherwise.
📊 The top 10 advertisers made up 70% of Q4 spend.
💰 Five major advertisers accounted for 46% of the total decline.
Get the full picture 👉 https://t.co/OYAOnMQrWb

[Bigdatr @BigDatr]

Australia Post is reaching SMEs 70+ days early with testimonials and practical resources to help them get ready for the busiest shopping period of the year.

See how your campaigns compare in our free Retail report: https://t.co/OYAOnMQZLJ

[Bigdatr @BigDatr]

Think retail has gone all-in on digital? The spend says otherwise.
📺 Traditional media spend up 48.26% YoY to $504M
📈 Free-to-Air TV up 34.85%, the biggest growth of any offline channel

Get the full picture in the free Retail September 2026 report: https://t.co/OYAOnMQZLJ

[Bigdatr @BigDatr]

Australia’s 73 top advertisers favored TikTok in July, investing $4.9M on the platform. Ad spend jumped 212% MoM, the sharpest move of any platform among advertisers spending over AUD $1M.
Explore the free July 2026 Top Advertisers report via https://t.co/OYAOnMQZLJ

[Bigdatr @BigDatr]

We took a closer look at how Apple turned privacy into the campaign idea, and how its traditional media mix supported the message.

[Bigdatr @BigDatr]

Most Father’s Day campaigns ask, “What should I get Dad?”
BCF asked, “What kind of Dad is he?”
Our data saw BCF's campaign activity peak on August 18, as Father’s Day advertising started building momentum ahead of September 6.

[Bigdatr @BigDatr]

High-intent search ad formats dominated spend growth, surging 25% MoM to reach $145M.
What’s driving the shift?
Explore the full market trends at https://t.co/mNQnSGuoQl

[Bigdatr @BigDatr]

Our latest Education Industry Insights reveal where advertiser investment is flowing. Digital Social leads media investment, while Instagram tops social publishers with $1.5M in ad spend.

Download the full report to explore the latest advertising trends: https://t.co/q9A42ti4iw

[Bigdatr @BigDatr]

We noticed most EOFY campaigns competed on discounts. Aussie Broadband competed on reliability.

By putting everyday connectivity first and the promotional offer second, the campaign showed how a simple brand promise can stand out during one of the year's busiest retail periods.

[Bigdatr @BigDatr]

The automotive market is becoming more competitive.
More brands are entering the market, digital continues to gain ground, and challenger brands are launching with multi-channel strategies from day one.
See what's driving the shift in our latest report https://t.co/ZM1RFAOo6Y

[Bigdatr @BigDatr]

Connected TV intelligence is now live!

See who’s investing in CTV, track shifting media budgets, and benchmark Connected TV activity alongside your broader media intelligence.

Get a more complete view of Australia’s advertising landscape.

Learn more or request access today.

[Bigdatr @BigDatr]

Your competitive view is about to expand.
Soon, you'll have visibility into advertising across Australia's major streaming platforms.
Stay tuned.

[Bigdatr @BigDatr]

Entertainment ad spend reached $34M in March 2026—down 1% MoM.

• TV led the media mix at $8M (+12%)
• Digital Social dropped by 21%

Access the full analysis here → https://t.co/ZM1RFAOo6Y

[Bigdatr @BigDatr]

See where Banking & Finance brands are competing, shifting spend, and entering new categories—and how strategies are evolving across the sector.

Download the full insights at https://t.co/ZM1RFAOo6Y

[Bigdatr @BigDatr]

THE ICONIC A Moment for Mum campaign reframed Mother’s Day around a simple truth: mums rarely get a moment for themselves.
Success? We think so. Emotion-led, timely, and powerful, it showed how a simple insight could elevate a seasonal campaign into something far more meaningful.

[Bigdatr @BigDatr]

Campaigns across the Tasman are moving toward social-first, entertainment-led, and participation-driven formats designed to hold attention longer.

[Bigdatr @BigDatr]

Coachella is no longer just a festival—it’s a marketing battleground.

Brands didn’t just show up.
They built ecosystems, owned moments, and engineered attention.

Here’s what worked 👇

[Bigdatr @BigDatr]

It wasn’t about awareness anymore.
It was about intent.

Universities that shifted to digital and ROI messaging were trying to pull ahead.

[Bigdatr @BigDatr]

Post-holiday shake-up in Retail Beauty 👇
While some cut spend, others scaled fast:
Rexona +193%
Lynx +26%
Strategy split is clear:
• Digital vs TV
• Visibility vs storytelling
• Aspiration vs function

Different plays. Same goal: win attention.

[Bigdatr @BigDatr]

NZ travel is bouncing back—but smart ad spend is winning.

Luxury is booming.
US travellers are rising.
“Digital detox” is selling.
Nature tours dominate.
Regions are growing.

See what’s shaping 2026: https://t.co/QhacI7HOJO