Gaming is already one of the most powerful ways to reach consumers. Now, brands can connect those moments to what people buy 🎮💰
Unity has partnered with @FetchRewards to activate verified purchase signals across mobile gaming, giving brands a more precise, purchase-informed way to reach audiences and measure impact.
With visibility into $212B in consumer spending each year, marketers can now link high-attention gaming moments to real commerce outcomes.
🔗 Read more: https://t.co/hN4cAqunvv
Live service announcements hit differently in 2026. Player trust is low, the market is crowded, and big promises do not land the way they once did.
In a new episode of @thegamebusiness show, we unpack what works now: https://t.co/me3w4nqJiA
#GameMarketing#PR
Jorge R. Gutiérrez reveló por qué decidió trabajar con IA:
💬 «Es un gran experimento para mí, y seré lo más cauteloso posible con la IA. Artistas impulsando la tecnología y no al revés. Ese es mi objetivo».
Jorge R. Gutiérrez mencionó que animar con IA fue como “tener sexo y luego recibir al bebé”.
Hoy se anunció Punky Duck, su nueva serie para Amazon que usará IA generativa como herramienta.