Tomite 🩵🌸

You can steal users like successful projects by tweaking your narrative & storytelling. Just follow me - The narrative guy | send me memes 🥹

[Tomite 🩵🌸 @BigTomite]

one of the hardest lessons in marketing is accepting that some people will never care

they won't use your product

they won't understand the appeal

they won't agree with your vision

and that's okay

many teams hear a few negative comments and immediately start changing direction

they soften the positioning

they broaden the messaging

they try to appeal to everyone

but that's usually how products become forgettable

look at GMX.

the project wasn't designed for every crypto user

it resonated with a specific group of traders who valued onchain perpetuals and a different trading experience from centralized exchanges

that focus helped it build a loyal audience

this is the lesson

when you're building for everyone, every criticism feels important

when you're building for a specific audience, you can ignore feedback from people who were never going to use the product anyway

not every user is your user

the goal is not to convince everyone

the goal is to become valuable to the people you set out to serve in the first place.

[Tomite 🩵🌸 @BigTomite]

hey founder,

i know you want a lot of users for your product but stop trying to win everyone at once

every crypto chad talks about mass adoption but growth rarely starts with everyone

it starts with a small group of people who already want what you're building

look at Polymarket

it didn't try to attract every crypto user from day one. it resonated first with people who enjoyed making predictions, expressing strong opinions, and following major events closely

that group was enough

they used the product, talked about it, and helped spread it

this is the counterintuitive lesson
the smaller your initial market, the more focused you can be

your messaging becomes clearer
your product becomes more relevant
your users become easier to delight

many teams believe growth comes from expanding their audience
but more often, growth starts when you become indispensable to a specific group first

choose your first believers carefully because they are the foundation for everyone who comes after them.

[Tomite 🩵🌸 @BigTomite]

@cryptokwueene Happy birthday, Ipshita.

[Tomite 🩵🌸 @BigTomite]

We need a new title for what we call intern in this industry

or does this mean no company in web3 hires an actual intern anymore?

[Bhavyam Arora @AroraBhavyam]

Someone I know is hiring for an intern who has built a project similar to spyware!

💸 Paid
📍 Remote, India

Comment below or DM me your resume 👇
(only if you have relevant experience)

[Tomite 🩵🌸 @BigTomite]

@CryptactWeb3

[Tomite 🩵🌸 @BigTomite]

it’s been a while since I sat here on x

i wonder what i might have missed

gm, guys

[Tomite 🩵🌸 @BigTomite]

@0xJonnyDee Tell him to give you his phrase to his $1M wallet 😂

[Tomite 🩵🌸 @BigTomite]

@CryptactWeb3 Gm, Tact.

It happens sometimes. The important is for us to find our way back if need be

[Tomite 🩵🌸 @BigTomite]

@Noni52166982 I wonder how it feels skating a half marathon. I have only run one.

[Tomite 🩵🌸 @BigTomite]

@Noni52166982 Nice one, Banice.

[Tomite 🩵🌸 @BigTomite]

@PhiloSourabh @fhenix Thanks, man.

[Tomite 🩵🌸 @BigTomite]

I had my first half marathon and recorded it with Myle by @fhenix

21km was a big challenge because my highest run before this was around 12km

[(Angie*) ❤️‍🔥 Marketing Mom @AngieMKTmom]

let's have a run together?

IRL in NYC, or async anywhere in the world - using the Myle app by @fhenix

I've got new sneakers and encrypted swag - super ready and excited!

links in the thread

[Tomite 🩵🌸 @BigTomite]

@PhiloSourabh @AngieMKTmom @fhenix Did it already.

[Tomite 🩵🌸 @BigTomite]

I had my first half marathon and recorded it with Myle by @fhenix

21km was a big challenge because my highest run before this was around 12km

[Tomite 🩵🌸 @BigTomite]

@SerrCoker_1 Amen!

[Tomite 🩵🌸 @BigTomite]

@chaosof_web3 I’m still amazed at it

[Tomite 🩵🌸 @BigTomite]

how can a company operate for 9 years without a social presence?

i have been mia here because a web2 company reached out to me last week to help them with marketing

after they told me the plan is to scale, i asked for their socials to check through and they had none

the only thing close to socials they have is a google business presence & whatsApp

and they have 2 different locations in the country

now, they want to scale.

so I asked how they have been getting clients for the past 9 years

ladies and gentlemen, word of mouth & physical flyers

i had to ask again to be sure of what I heard.

they have actually been smart about it.

the company run service apartments(Airbnb). they partner with event centers to distribute their flyers during events

and the company incentivizes staffs every 2 months who brings clients. they have a leaderboard 😂

it gets interesting everyday as i learn more about their marketing funnel

p.s: finally! this is the post i was trying to write 5 hours ago while getting dragged into different activities

[Tomite 🩵🌸 @BigTomite]

been typing a post for the past 45mins

[Tomite 🩵🌸 @BigTomite]

@0x_Timi they still have some time to ride the wave and make something good with the attention they got

[Tomite 🩵🌸 @BigTomite]

@SerrCoker_1 if everyone likes your message, then you’re doing it wrong… i agree because that’s what you will mostly get, likes

and less conversion

[Tomite 🩵🌸 @BigTomite]

one of the hardest lessons in marketing is accepting that some people will never care

they won't use your product

they won't understand the appeal

they won't agree with your vision

and that's okay

many teams hear a few negative comments and immediately start changing direction

they soften the positioning

they broaden the messaging

they try to appeal to everyone

but that's usually how products become forgettable

look at GMX.

the project wasn't designed for every crypto user

it resonated with a specific group of traders who valued onchain perpetuals and a different trading experience from centralized exchanges

that focus helped it build a loyal audience

this is the lesson

when you're building for everyone, every criticism feels important

when you're building for a specific audience, you can ignore feedback from people who were never going to use the product anyway

not every user is your user

the goal is not to convince everyone

the goal is to become valuable to the people you set out to serve in the first place.

[Tomite 🩵🌸 @BigTomite]

hey founder,

i know you want a lot of users for your product but stop trying to win everyone at once

every crypto chad talks about mass adoption but growth rarely starts with everyone

it starts with a small group of people who already want what you're building

look at Polymarket

it didn't try to attract every crypto user from day one. it resonated first with people who enjoyed making predictions, expressing strong opinions, and following major events closely

that group was enough

they used the product, talked about it, and helped spread it

this is the counterintuitive lesson
the smaller your initial market, the more focused you can be

your messaging becomes clearer
your product becomes more relevant
your users become easier to delight

many teams believe growth comes from expanding their audience
but more often, growth starts when you become indispensable to a specific group first

choose your first believers carefully because they are the foundation for everyone who comes after them.

[Tomite 🩵🌸 @BigTomite]

@SerrCoker_1

[Tomite 🩵🌸 @BigTomite]

hey founder,

i know you want a lot of users for your product but stop trying to win everyone at once

every crypto chad talks about mass adoption but growth rarely starts with everyone

it starts with a small group of people who already want what you're building

look at Polymarket

it didn't try to attract every crypto user from day one. it resonated first with people who enjoyed making predictions, expressing strong opinions, and following major events closely

that group was enough

they used the product, talked about it, and helped spread it

this is the counterintuitive lesson
the smaller your initial market, the more focused you can be

your messaging becomes clearer
your product becomes more relevant
your users become easier to delight

many teams believe growth comes from expanding their audience
but more often, growth starts when you become indispensable to a specific group first

choose your first believers carefully because they are the foundation for everyone who comes after them.

[Tomite 🩵🌸 @BigTomite]

the mistake many teams make is believing their market is one group of people.

within the same market, people can want completely different things from the same product category

that’s why understanding user mindset matters

not because demographics are useless, but because demographics alone cannot explain behavior

look at perpetual trading in crypto

the market includes

a. highly active traders chasing speed and leverage
b. casual users experimenting occasionally
c. users who prioritize simplicity
d. users who care deeply about advanced tools and execution quality

same category
different motivations

dydx focused on option a & d above while hyper liquid focused on a & b

they were not trying to appeal equally to every perp trader

users are not defined only by age, location, or income

they are also shaped by their fears, ambitions, habits, motivations

and the way they already see the market

successful project don’t just find their audience, they find the audience inside of their audience

[Tomite 🩵🌸 @BigTomite]

@SerrCoker_1 yup!

and they are doing it well

[Tomite 🩵🌸 @BigTomite]

temu’s “dump” marketing is actually smart marketing

they advertise in the most simplest and funniest way i have ever seen

people make jest of temu’s ads but yet a lot of people buy from them

so is their marketing trash if it is works?

[Tomite 🩵🌸 @BigTomite]

@0x_Timi i know right 😂

[Tomite 🩵🌸 @BigTomite]

@PhiloSourabh @AngieMKTmom @fhenix Thanks for the tag, man. I have a run scheduled for tomorrow.

Just signed up.