BigWing | LOCALiQ

Doing digital marketing differently.

[BigWing | LOCALiQ @BigWingAgency]

@GregPMorris Hey, we actually know some of those bands! We had assumed you were listening to something like this. 🤷🏾‍♀️

[BigWing | LOCALiQ @BigWingAgency]

Today's Slack chat topic was high school playlists. Here's a peek into what was in our CD players and iPod Nanos back in the day. 🎧

[BigWing | LOCALiQ @BigWingAgency]

Even though KWs in the name is a lesser ranking factor, it's the one Google is using for relevance to match the search. It looks like it's using a direct match as more relevant while also giving other likely options. Look here for more info: https://t.co/CJXQxLgjtU (2/2)

[BigWing | LOCALiQ @BigWingAgency]

🙋🏾‍♀️ Oh! 🙋🏾‍♀️ Oh! 🙋🏾‍♀️ Oh! Pick us!

@GoogleMyBiz signals are proximity, categories, keyword in business title, etc. Google looks at listings with "OCCC" but also knows "OCCC" is related to the entity "Oklahoma City Community College." (1/2)

[Emily Irvin @emilykirv]

Hey @GoogleMyBiz, how do we get the main @OTripleC listing to rank above our library and performing arts center? They are wonderful services, but their phones are getting blown up and we want to direct folks to our main line. Grateful for any info. 🙏🏼🙏🏼

[BigWing | LOCALiQ @BigWingAgency]

Everyone on our #InboundMarketing team earned a certification today so we could help with UNICEF donations! We knocked out certs for content marketing, inbound marketing, and frictionless sales!

@zachstabler @morganjdavis_ @erinwilleford @allisonkirbo @SeanTIsabella @morganday

[HubSpot @HubSpot]

It’s World Certification Day!
For every @HubSpotAcademy course that’s completed today, we’ll donate $5 to UNICEF’s education programs. Tweet us if you get certified – we’d be happy to congratulate you!
Get all the details on World Certification Day here: https://t.co/7ZkTONI1mY

[BigWing | LOCALiQ @BigWingAgency]

🚨 Cool quarantine project alert. 🚨

Our creative director Chad Earles used a bleach/water mix to add some tie-dye clouds to his BigWing T-shirt. We give it a 10/10.

[BigWing | LOCALiQ @BigWingAgency]

From @davejorgenson @washingtonpost:

Respond creatively to trends by piggybacking on viral sounds and incorporating discover page hashtags that fit into your content. #⃣

@socialfresh #TikTok

[BigWing | LOCALiQ @BigWingAgency]

Our team is tuning into @socialfresh's webinar on what actually works on TikTok!

@nathanallebach says it's important that branding within organic TikToks comes secondary and is subtle. Think of branding as "Easter eggs" within your authentic, engaging content. @steak_umm #TikTok

[BigWing | LOCALiQ @BigWingAgency]

.@KimberlyAnneR's TikTok ad tips:

▶️Find your audience's affinities (for @WhiteCastle: comic books & superheroes)
▶️Ads with humanity + a narrative = magic 🪄

[BigWing | LOCALiQ @BigWingAgency]

Let's take a moment to reflect on BigWing's first Facebook cover photo.

Pros:
➕ Direct
➕ Showcases our SEO skills
➕ Effective use of white space

Cons:
➖ Most likely did not fit the cover photo dimensions
➖ No idea who uploaded it so we can't kindly ask, "Dude, WTH?"

[BigWing | LOCALiQ @BigWingAgency]

✅✅✅

Will's got his hands on one of our faves: "Nicely Said: Writing for the Web with Style and Purpose." https://t.co/6YII16FHeK

[Will Sagraves @WillSagraves]

Vibe check?

[BigWing | LOCALiQ @BigWingAgency]

TGIF, fam. ✌️🏾✌️🏾

[Will Sagraves @WillSagraves]

Rolling into the weekend like @JameyCathey

[Rey Clemons @reyclemons_]

Digital Marketing Heroes: Oklahoma Museums Adapt During COVID-19 - BigWing https://t.co/RZmkRLrJWn via @bigwingagency

[BigWing | LOCALiQ @BigWingAgency]

It's not often that we see "several people are typing" in Slack. But, today we had a lot to say about pancake cereal. What do you think of the miniature TikTok trend?
https://t.co/UYWXOVdB4W

[BigWing | LOCALiQ @BigWingAgency]

Take 17 steps toward mastering the art of copywriting with this thread! Our biggest takeaways:

✅Don't kill your personality.
✅Make it scannable.
✅Keep sentences short.

[Marketing Examples @GoodMarketingHQ]

17 tips for great copywriting:

[BigWing | LOCALiQ @BigWingAgency]

@socialmedia2day Simply put, it's content like this. #SMTLive
https://t.co/yOWixHpGqD

[BigWing | LOCALiQ @BigWingAgency]

Our #PaidSearch director shared what certifications his team takes, so if you wanted to, like, be as smart as a BigWing-er, here's your chance.
https://t.co/Sk7o5f8cPs

[BigWing | LOCALiQ @BigWingAgency]

.@washingtonpost, ran by @davejorgenson is a fantastic example of extending your brand onto TikTok. You don't have to put your content in a box! Find the creativity in your organization and give them the reigns! #SMTLive

[Social Media Today @socialmedia2day]

Now for some creative inspo!
Q5 - Have you seen any creative marketing campaigns on TikTok that are worth noting? If so, please share an example. #SMTLive

[BigWing | LOCALiQ @BigWingAgency]

@socialmedia2day Make sure you have an understanding of the type of content that users are creating organically. TikTok content does not need high-level production. Turn on your phone's front camera and talk! Loosen up and be casual! Users aren't on TikTok for a sales pitch.

[BigWing | LOCALiQ @BigWingAgency]

@socialmedia2day We've, fortunately, just recently been given beta access to their ads manager portal. It's got a very similar build to Facebook Ads Manager and within this, we can run in-feed ads. We'd love to know more about setting up some of the other campaign types like brand takeovers!