I’ve been looking closely at how businesses communicate online.
And I keep noticing the same problem…
Businesses are trying to fix their content when their content isn’t actually the problem.
Let me explain.
A ‘man of God’ in Nigeria is charging men money to link them up with women on his website.
Pastor is asking someone to pay 700k naira for link up with women and ‘access to pastor’. How is this different from what pimps do?
Pastor dey run hookup platform.
Atije Atimu yi sha 😭😭
I noticed a major vulnerability in the @inecnigeria IReV portal that can affect the 2027 General election and reached out to them with detailed information. It has now been three days, and I have even sent a follow-up, but I have received no acknowledgment, not even a simple “Received.”
More concerning, nothing appears to have been done to address the vulnerability I discovered.
And that’s One Stone, Ten Birds.
I take a brand.
Find the opportunity hiding inside what it already owns.
Then build the idea beyond the advertisement.
Spotify.
Cowrywise.
MTN.
SpaceTrade.
Coca-Cola.
NIVEA.
Now GTBank.
7 down. 3 to go.
If I were the Creative Strategist for GTBank, here’s the idea I’d test first.
I wouldn’t start with another banking campaign.
I’d start with the people already building the next version of Africa.
The designers.
The creators.
The founders.
The dreamers.
The risk-takers.
That’s the opportunity I’d see for GTBank.
One platform.
Three engines.
Infinite stories.
BANK THE CULTURE.
SHOW ME YOUR FIRST.
THE NEXT GT.
All connected by one belief
What’s next deserves to be banked.