Bill LaPierre

Observations on catalogs and their websites, from a consumer's point of view.

[Bill LaPierre @BillLaPierre]

If we are going to survive in a world without catalogs, we have to become better marketers at basic stuff like email…http://t.co/u0vXGAstNF

[Bill LaPierre @BillLaPierre]

Read how my advice to a mailer 10 years ago forced him to see the light, and how he was able to eventually eliminat…http://t.co/MWHCmQcg2Q

[Bill LaPierre @BillLaPierre]

What's better - to mail a targeted 8 page mini catalog of what I want, or a 300 page catalog of what you think I wan…http://t.co/7LvGMti4BX

[Bill LaPierre @BillLaPierre]

I often seen “culture” as the biggest problem with using analytics to make changes in your company. http://t.co/yU6BWqUKkP

[Bill LaPierre @BillLaPierre]

I've picked on catalog merchants and buyers enough lately - their marketing counterparts share equal burden for resp…http://t.co/OkSjJunOWp

[Bill LaPierre @BillLaPierre]

One way to improve response is to stop mailing to customers that are NEVER going to buy again. Here's one way to ide…http://t.co/ui5yJwGVRe

[Bill LaPierre @BillLaPierre]

Your customers have expectations about your company that dictates what, and how much they will buy from you. Here's …http://t.co/exvu4f0sFW

[Bill LaPierre @BillLaPierre]

Why do catalogs keep doing dumb things that seem obviously wrong to an outsider? http://t.co/cX1HbLdajL

[Bill LaPierre @BillLaPierre]

We learned a lot from failed catalogs when they died, but failed websites just disappear without a trace. http://t.co/NmZWSFokHl

[Bill LaPierre @BillLaPierre]

@LizKislik I've gotten many comments already,mostly in agreement. And most people don't think it will take 20 years for the implosion.

[Bill LaPierre @BillLaPierre]

Amazon will build one warehouse too many, leading to their ultimate demise, taking the remnants of the Postal Servic…http://t.co/CDGOHBD8RV

[Bill LaPierre @BillLaPierre]

@minethatdata Being acquired by Spencer Gifts will be more humiliating than bankruptcy for Brookstone.

[Bill LaPierre @BillLaPierre]

"If God didn't want them sheared, he wouldn't have made them sheep". Lessons from The Magnificent Seven for the cata…http://t.co/cW0oTxDvzs

[Bill LaPierre @BillLaPierre]

@amyafrica I thought you'd enjoy that commentary. Everyone missed you at NEMOA.

[Bill LaPierre @BillLaPierre]

Why haven't we progressed beyond this type of wasteful spending on catalogs, whether produced in-house or by an agen…http://t.co/vzoaB36q94

[Bill LaPierre @BillLaPierre]

Here are my thoughts on whether you should be selling on Amazon. http://t.co/g0vHUDSubV

[Bill LaPierre @BillLaPierre]

Last Thursday, I had the pleasure of hosting an all day seminar on analytics for the VT/NH Marketing Group in Concor…http://t.co/lDd21TQqkB

[Bill LaPierre @BillLaPierre]

Brookstone was done in by the failure to develop new merchandise categories - a fault of many retailers. http://t.co/6YkPqrdUSD

[Bill LaPierre @BillLaPierre]

If I dressed to look 30 years younger, you'd all say I look foolish. What about when catalogs do the same? http://t.co/Y3ua4eY6Ik

[Bill LaPierre @BillLaPierre]

One of the biggest reasons new products fail in catalogs is that no one supports them adequately. See some examples. http://t.co/LgHcbRfLEq