Bill Sullivan

Director of Business Development at Lockard & Wechsler Direct

[Bill Sullivan @BillSullchatham]

Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
by Dick Wechsler , Op-Ed Contributor, MediaPost, September 3, 2020
https://t.co/qg41Xc56pd

[Bill Sullivan @BillSullchatham]

https://t.co/OSWDneGKXF

[Bill Sullivan @BillSullchatham]

Coronavirus Impact on National TV Viewership:
4/27-5/3
By Kaitlin Sumner, Supervisor, Research and Business Development, Lockard & Wechsler Direct
As the weather warms up and quarantined Americans spend more time outdoors, we saw fewer networks showing positive weekly changes.

[Bill Sullivan @BillSullchatham]

Coronavirus Impact on National TV Viewership: March 30-April 5
By Kaitlin Sumner, Supervisor, Research and Business Development, Lockard & Wechsler Direct

https://t.co/Wi7Utq8hOu

[Bill Sullivan @BillSullchatham]

@smerconish I’ve heard that China is color coding people based on health condition. It sounds a bit like the immunity conversation you just had.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct our extensive direct media capabilities are supported by a robust research and analytics tool chest. We combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct we incorporate all our experience and consumer insights into strategic plans for each and every direct marketing campaign. Our planning process is never static, we’re constantly learning and improving the campaign to ensure the best possible ROI.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct we bring considerable clout and influence to each and every DRTV buy we make. With over 150 campaigns in market at any one time and tens of millions of dollars in media placed monthly, our team continually takes the pulse of the marketplace.

[Bill Sullivan @BillSullchatham]

At Lockard and Wechsler Direct we never overpay for media. Never!
We adhere to our benchmark CPM and CPPs to make certain any media buy falls within our proven efficiency “threshold” and ultimately ensures that all our campaign goals are met.

[Bill Sullivan @BillSullchatham]

At LWD our Research & Consumer Insights Group has an impact on all aspects of a campaign from plan development to post analysis. Our analytics team pours over our proprietary historical data finding response trends and CPM thresholds for every direct response campaign.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct we help build DRTV campaigns that effectively and efficiently sell products, services, and ideas — builds brands, raises corporate awareness, and drives retail sales — all the while making advertising make money for our clients.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct our extensive direct media capabilities are supported by a robust research and analytics tool chest. We combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct our optimizing process is never static, we’re constantly learning and improving the campaign to ensure the best possible ROI for our clients. After the first well targeted spot runs our optimization process begins and never stops.

[Bill Sullivan @BillSullchatham]

Everything we do at LWD from research and creative development to media planning, buying and analytics is designed to deliver maximum ROI and growth for our clients. Exceeding our clients objectives is our only objective and delivering client success is our only allowable.

[Bill Sullivan @BillSullchatham]

At LWD, our proprietary media planning, buying and analysis system, MediaPro provides unparalleled precision, flexibility and insight. It’s a single system solution that provides integrated media attribution reporting for direct marketing, e-commerce and retail support campaigns.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct every aspect of your campaign from strategic planning to competitive analysis, creative development, media buying, tracking, reporting, and data analysis is all available through an integrated account team tailored to your specific needs.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct we have over two decades of full service Agency experience developing, launching and managing campaigns that efficiently and profitably build brands. Our campaigns are planned, scaled and optimized one spot, one rotation and one network at a time.

[Bill Sullivan @BillSullchatham]

What makes LWD a truly unique direct-marketing agency? It's our people, our media clout, our superior technology, our scientific approach to planning, our true holistic media measurement, our proven roadmap to retail success and our passion for our clients products and services.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct we evaluate all campaign components on a daily basis, immediately refining our plan and continuing our buy management by monitoring those adjustments. All of our analysis and redefining helps us redevelop our plan in a highly profitable direction.

[Bill Sullivan @BillSullchatham]

At Lockard & Wechsler Direct we develop increased customer acquisition daily for our clients by setting and following our proven DRTV efficiency “threshold”, strategic media buying, aggressive negotiations and coordinated media placement.