Proving marketing's worth in 2025 is a ๐ฑ
- "AI is going to replace us all"
- Our Martech stack is overloaded
- Attribution sucks
- Brand is treated as a nice-to-have.
How can we help our fellow marketers, @randfish?
Full episode: https://t.co/XiqhNti8jt
New post after a long while, so be gentle :))
We know retaining and growing current customers is far more cost-effective than acquiring new ones. So, why does customer marketing get so little funding??
Banter with Gaby Young, VP Marketing of @lightico: https://t.co/hhsv4Cc0t5
I donโt know a single marketer who'd say no to more freedom to choose their channels and control budget.
For too long weโve been over-reliant on Google and LinkedIn and now that grip is finally breaking. (Long live X, Reddit, niche pubs etc)
18 mins video: https://t.co/OaJorej1xO
@YoelTIsrael@cyfluencer Long live the block party. Marketing is all about knowing your ICP and diversifying your GTM to attract and engage. That can't happen on the same 2 platforms for everyone.
๐ข Calling out all #b2btechmarketers! When was the last time you heard, "Your messaging is so on point, packed with jargon and buzzwords"? Let's change that! ๐ซโ
Together, we can rid our small portion of the tech world from this pain! ๐ช๐ผ #b2bmarketing#brandmessaging
In our world, it is not always about putting pen to paper โ(or fingers to keyboard โจ) to write a new blog. We have seen some truly fabulous increases in traffic by simply refreshing our blogs! This is how we do it: https://t.co/jSmrseOv11
#b2bmarketing#digitalmarketing
This is why I love @Hubspot, because it thinks of everything! This lovely little feature of embedding external files onto my HubSpot dashboard helps in a BIG way!๐ช
It puts everything into 1 place and saves me so much time!
Here's how:
https://t.co/bbZoDZ4Fgw
#MarketingTools
A cookieless world is coming our way! Some might be glad but for #B2BTech marketers this means an overhaul of how we run our #PPC and #LeadGeneration campaigns.
So what does the future have in store for us?๐ฎ What will we run our campaigns on?
Read more:๐
https://t.co/mR6dkJzDHz
You ask, โShould we use a freemium business model for our application?โ
I can't give a blanket "yes" or "no". But I can say it is important make sure your model matches your business ambitions! Want to hear more: https://t.co/ddlJgCP6wA
#digitalbusinessmodel#digitalmarketing
Have you tried @BLENDLocal for your translation needs? We were blown away with the ease of use of the platform, the amount of languages you have to choose from, how quick + efficient the process was + simply how affordable it was.
#B2BMessaging https://t.co/LHCjx4Wnea
#b2bmarketers if you haven't started using @wynter_com for your message testing, you're missing out on the target audience insights you've been dreaming of. ..And no I'm not connected to the company or @peeplaja. #b2bmessaging
I explain more, here
https://t.co/l994Col6fE
Do you have a #B2B#messaging problem?? ๐ค
โข Do people understand what your company actually does?
โข Can your #TargetMarket identify why your products are different to competitors?
Want to discuss how to begin to fix this? Book some time in my calendar: https://t.co/Ju9EEHTf35
Sales. Marketing. Customer success. Who said these 3๏ธโฃ have to be so very separate? More companies are adopting #revops strategies as a way to help these departments work together - and there is a solid reason for that:
https://t.co/qNZuFA6hVl
#digitalmarketing#businesstrategy