Billy

Co-founder of Envy B2B tech marketing and RevOps agency. HubSpot Elite Partner.
Zero-fluff marketing podcast, #BanterWithBilly:

[Billy @BillyCina]

Proving marketing's worth in 2025 is a 😱
- "AI is going to replace us all"
- Our Martech stack is overloaded
- Attribution sucks
- Brand is treated as a nice-to-have.
How can we help our fellow marketers, @randfish?
Full episode: https://t.co/XiqhNti8jt

[Billy @BillyCina]

New post after a long while, so be gentle :))
We know retaining and growing current customers is far more cost-effective than acquiring new ones. So, why does customer marketing get so little funding??

Banter with Gaby Young, VP Marketing of @lightico: https://t.co/hhsv4Cc0t5

[Billy @BillyCina]

I don’t know a single marketer who'd say no to more freedom to choose their channels and control budget.
For too long we’ve been over-reliant on Google and LinkedIn and now that grip is finally breaking. (Long live X, Reddit, niche pubs etc)
18 mins video: https://t.co/OaJorej1xO

[Billy @BillyCina]

@YoelTIsrael @cyfluencer Long live the block party. Marketing is all about knowing your ICP and diversifying your GTM to attract and engage. That can't happen on the same 2 platforms for everyone.

[Billy @BillyCina]

@ericabrescia Was thinking the same. I am so relieved it didn't kick off while you were here 🙏

[Billy @BillyCina]

@peeplaja Yup. We run the same exercise and get the same responses. Pretty sad state of affairs.

[Billy @BillyCina]

@HilzFuld Shana tova @HilzFuld
We're not on the same political side but believe you have nothing but good intentions for Israel

[Billy @BillyCina]

📢 Calling out all #b2btechmarketers! When was the last time you heard, "Your messaging is so on point, packed with jargon and buzzwords"? Let's change that! 🚫✋

Together, we can rid our small portion of the tech world from this pain! 💪💼 #b2bmarketing #brandmessaging

[Billy @BillyCina]

10 plagues of #b2btechmarketing. Luckily for us, we can easily eradicate all of them.

Which would you add to the hit list?

[Billy @BillyCina]

In our world, it is not always about putting pen to paper ✍(or fingers to keyboard ⌨) to write a new blog. We have seen some truly fabulous increases in traffic by simply refreshing our blogs! This is how we do it: https://t.co/jSmrseOv11
#b2bmarketing #digitalmarketing

[Billy @BillyCina]

@LinkedIn is such a powerhouse when it comes to marketing. Any marketing. And #cybersecuritymarketing is included in that. So how do you make the most of the potential? We have a few pointers:
https://t.co/VmzKVFkUUW
#b2bmarketing #digitalmarketing

[Billy @BillyCina]

Once upon a time there was @linkedIn, @facebook, @twitter... now @TikTok? But #marketingontiktok has some interesting options! Check out some of our favorite channels: @Adobe, @Microsoft and @Grammarly. For more tips:
https://t.co/WMd5hu7O59
#digitalmarketing #marketingtiktok

[Billy @BillyCina]

This is why I love @Hubspot, because it thinks of everything! This lovely little feature of embedding external files onto my HubSpot dashboard helps in a BIG way!💪
It puts everything into 1 place and saves me so much time!

Here's how:
https://t.co/bbZoDZ4Fgw
#MarketingTools

[Billy @BillyCina]

A cookieless world is coming our way! Some might be glad but for #B2BTech marketers this means an overhaul of how we run our #PPC and #LeadGeneration campaigns.
So what does the future have in store for us?🔮 What will we run our campaigns on?
Read more:👉
https://t.co/mR6dkJzDHz

[Billy @BillyCina]

There it is - that ever important and always challenging concept: #marketingbudgets! We have a few ideas that could help:
https://t.co/tNzd36KpHN
#digitalmarketing #b2bmarketing

[Billy @BillyCina]

You ask, “Should we use a freemium business model for our application?”
I can't give a blanket "yes" or "no". But I can say it is important make sure your model matches your business ambitions! Want to hear more: https://t.co/ddlJgCP6wA
#digitalbusinessmodel #digitalmarketing

[Billy @BillyCina]

Have you tried @BLENDLocal for your translation needs? We were blown away with the ease of use of the platform, the amount of languages you have to choose from, how quick + efficient the process was + simply how affordable it was.
#B2BMessaging https://t.co/LHCjx4Wnea

[Billy @BillyCina]

#b2bmarketers if you haven't started using @wynter_com for your message testing, you're missing out on the target audience insights you've been dreaming of. ..And no I'm not connected to the company or @peeplaja. #b2bmessaging
I explain more, here
https://t.co/l994Col6fE

[Billy @BillyCina]

Do you have a #B2B #messaging problem?? 🤔
• Do people understand what your company actually does?
• Can your #TargetMarket identify why your products are different to competitors?
Want to discuss how to begin to fix this? Book some time in my calendar: https://t.co/Ju9EEHTf35

[Billy @BillyCina]

Sales. Marketing. Customer success. Who said these 3️⃣ have to be so very separate? More companies are adopting #revops strategies as a way to help these departments work together - and there is a solid reason for that:
https://t.co/qNZuFA6hVl
#digitalmarketing #businesstrategy