A short insight into my pricing experience as a beginner (speaking from experience).
When I started designing, I got my first client from TikTok. He wanted me to design a social media app and asked for my price.
I said $10,000.
Why?
Because that's what I constantly saw designers on X saying they charged, so it influenced my decision.
I almost lost the client until I messaged Steve Lauda here on X. He advised me to charge $1,000 instead and give the project my 200%.
Now, why am I saying this?
Whether you're a beginner or an experienced designer, your pricing depends on two major things. If you don't understand them, you'll struggle to confidently charge thousands of dollars for every project.
1. Quality of work
This is the most important factor, especially for long-term retention.
Take on every project and give it your absolute best. That's what Steve meant by giving it 200%.
Quality work is what brings repeat clients and referrals.
When it comes to quality, take a look at @elitethedev
2. Positioning
This is just as important and, in many cases, it's what gets clients through the door.
Someone with stronger positioning may get more opportunities than someone producing better work. But if the work is poor, retention becomes a problem.
For example, if I have better positioning than Paul, I may get more new clients initially. But over time, Paul's quality will earn him repeat clients and referrals.
How do you improve your positioning?
By building your online presence whether through social media or your own website.
Positioning is why a bottle of water costs more in a restaurant than on the street.
Imagine a client asks for your portfolio. One designer sends a polished personal website while another shares a Google Drive folder.
If both designers are equally skilled and the client needs a website, which presentation do you think creates the stronger impression?
When it comes to positioning, take a look at @Tegadesigns
The good news is that you can work on both quality and positioning at the same time. That's exactly why people keep saying, "Post your work."
Take advantage of different social platforms and keep putting yourself out there.
Now, if you're just starting out, there's nothing wrong with charging lower rates especially when the goal is to build experience and encourage clients to come back for more work.
I'd even recommend this for beginners because client work teaches you things that personal concepts simply can't.
And as for how low you should charge, that's entirely dependent on your situation. There's nothing wrong with taking a few lower-paying gigs to survive if that's what you need.
But once you have both quality work and strong positioning, you can confidently charge higher rates, be selective about projects, and even turn down jobs that aren't worth your time.
This isn't shade toward anyone. I just think we need more conversations around pricing literacy as designers.