Google Ads' Performance Max campaigns auto-optimize with AI. But does that mean you can "set it and forget it"?
Here is the #1 thing life science marketers need to know before using PMax campaigns: https://t.co/NTk4oWlBTT
#GoogleAds#LifeScienceMarketing#MarketingAnalytics
Don't just drive traffic, drive results! Our new blog post reveals why conversion tracking is a game-changer for life science marketing. From understanding user actions to proving your ROI, we break it down so you can make smarter decisions. Read it here: https://t.co/sja3IkEqnY
Intrigued by the easy setup & automatic optimization of Google Ads PMax? It seems easy to set up, but if you don't have conversion value tracking you'll blow your budget & optimize for the wrong things.
https://t.co/NTk4oWlBTT
#LifeScienceMarketing#GoogleAds#SearchMarketing
Anxiously awaiting the day when generative image AI can accurately depict contextual text in a way that makes sense. I'll take just "depicting text" as a first step, though.
We Polled Scientists on #AI-generated #spam emails. Do they appreciate the additional personalization, or dislike it just as much as old school bulk spam?
The results were clear-cut. See them at https://t.co/81JYkzJLI7
#coldemail#AIspam#lifesciencemarketing#emailmarketing
This account of how someone tried to #deepfake Ferrari is chilling. Corporate #management definitely needs to have safeguards in place to prevent #fraud in the #AI era. Be careful out there, execs!
https://t.co/N79QCdj7Jl
#AI is changing #SERPs, w/ more focus on AI overviews. As they become more prevalent, traffic from legacy organic search results will decrease.
How can life science marketers optimize for generative search results? https://t.co/tiFfVdDHZ0
#LifeScienceMarketing#marketing#SEO
Many reputable websites tag all their links with rel="nofollow". Does that mean they aren't any good for SEO?
No, so long as your linking is contextually relevant.
Learn more about what nofollow means for SEO and backlinking: https://t.co/2GmsHkhsPG
#SEO#LifeScienceMarketing
What is Generative Engine Optimization and can life science marketers make use of it? How different is GEO from #SEO from a marketer's perspective? Is GEO even useful at this stage?
We answer these questions and more: https://t.co/tiFfVdDHZ0
#LifeScienceMarketing#marketing
Do scientists use #AI / #LLM for product discovery? Some friends of BioBM recently posted a poll in the Labrats group on Reddit and got an interesting, and perhaps surprisingly conclusive answer:
https://t.co/YtG6vWRL5f
#LifeScienceMarketing#GenerativeEngineOptimization#GEO
Is Perplexity a reliable AI partner for life scientists? Can it do literature review? Can it develop protocols? What are its limits?
We had 3 experienced scientists in different life science fields ask it questions of increasing difficulty to find out: https://t.co/tQ0QJxYVil
Can Perplexity AI reliably answer technical questions for life scientists? Is it a useful tool for literature review? Can it be more than that?
We had three expert-level scientists grill it with questions within their respective disciplines. https://t.co/v6vIoZ7laW
Google Ads' quality score doesn't always get it right. Don't obsess over it. Optimize for the metrics that matter, like #conversions, CPA, and #ROAS.
https://t.co/HgkEzlMquj
Are run-of-site ads a great value or a rip-off?
Learn what to do, and what not to do, when considering an ROS ad buy: https://t.co/xkom89ookn
#advertising#LifeScienceMarketing
Me: "Hey #Midjourney, imagine an attentive scientist listening to a presentation."
Midjourney: "How will we know he's a scientist? Hmm. Perhaps he should be firmly gripping a beaker."
AI is a constant font of hilarity.
#lifesciencemarketing#generativeAI#imageAI#AIfails
You're want to include a website in your backlink campaign but it tags all the links in user generated content with rel="nofollow". Should you include it or move on to other sites?
Learn more about what nofollow means for #SEO: https://t.co/2GmsHkhsPG
#LifeScienceMarketing