BioBM

Full-Service Life Science Marketing Agency. Innovative Companies Deserve Innovative Marketing. Turn your marketing program into a strategic advantage.

[BioBM @BioBM]

Google Ads' Performance Max campaigns auto-optimize with AI. But does that mean you can "set it and forget it"?

Here is the #1 thing life science marketers need to know before using PMax campaigns: https://t.co/NTk4oWlBTT

#GoogleAds #LifeScienceMarketing #MarketingAnalytics

[BioBM @BioBM]

Don't just drive traffic, drive results! Our new blog post reveals why conversion tracking is a game-changer for life science marketing. From understanding user actions to proving your ROI, we break it down so you can make smarter decisions. Read it here: https://t.co/sja3IkEqnY

[BioBM @BioBM]

Intrigued by the easy setup & automatic optimization of Google Ads PMax? It seems easy to set up, but if you don't have conversion value tracking you'll blow your budget & optimize for the wrong things.

https://t.co/NTk4oWlBTT

#LifeScienceMarketing #GoogleAds #SearchMarketing

[BioBM @BioBM]

Anxiously awaiting the day when generative image AI can accurately depict contextual text in a way that makes sense. I'll take just "depicting text" as a first step, though.

[BioBM @BioBM]

We Polled Scientists on #AI-generated #spam emails. Do they appreciate the additional personalization, or dislike it just as much as old school bulk spam?

The results were clear-cut. See them at https://t.co/81JYkzJLI7

#coldemail #AIspam #lifesciencemarketing #emailmarketing

[BioBM @BioBM]

This account of how someone tried to #deepfake Ferrari is chilling. Corporate #management definitely needs to have safeguards in place to prevent #fraud in the #AI era. Be careful out there, execs!

https://t.co/N79QCdj7Jl

[BioBM @BioBM]

#AI is changing #SERPs, w/ more focus on AI overviews. As they become more prevalent, traffic from legacy organic search results will decrease.

How can life science marketers optimize for generative search results? https://t.co/tiFfVdDHZ0

#LifeScienceMarketing #marketing #SEO

[BioBM @BioBM]

A lot of consumers use #AI to help them find the best products. But do scientists? This poll gives a conclusive answer (and some insights as to why):

https://t.co/YtG6vWRL5f

#LifeScienceMarketing #LLM #GenerativeEngineOptimization #GEO

[BioBM @BioBM]

Many reputable websites tag all their links with rel="nofollow". Does that mean they aren't any good for SEO?

No, so long as your linking is contextually relevant.

Learn more about what nofollow means for SEO and backlinking: https://t.co/2GmsHkhsPG

#SEO #LifeScienceMarketing

[BioBM @BioBM]

What is Generative Engine Optimization and can life science marketers make use of it? How different is GEO from #SEO from a marketer's perspective? Is GEO even useful at this stage?

We answer these questions and more: https://t.co/tiFfVdDHZ0

#LifeScienceMarketing #marketing

[BioBM @BioBM]

Do scientists use #AI / #LLM for product discovery? Some friends of BioBM recently posted a poll in the Labrats group on Reddit and got an interesting, and perhaps surprisingly conclusive answer:

https://t.co/YtG6vWRL5f

#LifeScienceMarketing #GenerativeEngineOptimization #GEO

[BioBM @BioBM]

Is Perplexity a reliable AI partner for life scientists? Can it do literature review? Can it develop protocols? What are its limits?

We had 3 experienced scientists in different life science fields ask it questions of increasing difficulty to find out: https://t.co/tQ0QJxYVil

[BioBM @BioBM]

Can Perplexity AI reliably answer technical questions for life scientists? Is it a useful tool for literature review? Can it be more than that?

We had three expert-level scientists grill it with questions within their respective disciplines. https://t.co/v6vIoZ7laW

[BioBM @BioBM]

Google Ads' quality score doesn't always get it right. Don't obsess over it. Optimize for the metrics that matter, like #conversions, CPA, and #ROAS.

https://t.co/HgkEzlMquj

[BioBM @BioBM]

Are run-of-site ads a great value or a rip-off?

Learn what to do, and what not to do, when considering an ROS ad buy: https://t.co/xkom89ookn

#advertising #LifeScienceMarketing

[BioBM @BioBM]

Me: "Hey #Midjourney, imagine an attentive scientist listening to a presentation."

Midjourney: "How will we know he's a scientist? Hmm. Perhaps he should be firmly gripping a beaker."

AI is a constant font of hilarity.

#lifesciencemarketing #generativeAI #imageAI #AIfails

[BioBM @BioBM]

@consentmanager FYI, it appears your website is currently not working.

[BioBM @BioBM]

Have #LLM models made life science copywriters obsolete? Can a good LLM prompt replace the need for human #copywriting? Can they be accurate & convincing?

We ran an experiment to find out. https://t.co/WFiRlZHToR

#LifeScienceMarketing #copywriting #ContentMarketing #AI #LLM

[BioBM @BioBM]

You're want to include a website in your backlink campaign but it tags all the links in user generated content with rel="nofollow". Should you include it or move on to other sites?

Learn more about what nofollow means for #SEO: https://t.co/2GmsHkhsPG

#LifeScienceMarketing

[BioBM @BioBM]

Want to chat about the latest in #LifeScience Marketing (and #DigitalMarketing, #ContentMarketing, #DemandGeneration, #Brandin, etc) with us and your peers? Join us on Reddit!

https://t.co/ZpYp4MqbU8