As the @EU_ENV cracks down on #greenwashing through the Green Claims Directive, #sustainability is entering a new era, one built on transparency, traceability, and verified impact.
The future of sustainability isn’t just green; it’s credible.
#GreenClaims#CircularEconomy#ESG
Fashion is built on reinvention, yet the sustainability change has been slow.
Now, the EU is pushing a shift from awareness to accountability through circular textile policies.
Real change starts at the material level.
#SustainableFashion#CircularEconomy#EUInnovation
Our continued exploration with #DBTFibre showed that making sustainability work in textiles requires more than ideas. It demands realism, scalability, and the courage to challenge assumptions.
#SustainableFashion#Innovation#CircularEconomy
As we explored the potential of working with #DBTFibre on innovating in textiles, we learned what it really takes to make it work.
Pilots aren’t just tests; they’re the start of long-term change.
#SustainableFashion#Innovation#CircularEconomy
What if fashion had a constitution?
The EU just wrote the first draft:
➡️ Design for durability
➡️ Repair + reuse by default
➡️ Circular by 2030
This is policy-shaping design.
🔗 EU textile strategy: https://t.co/NHlbM7wW6w
#CircularFashion#EUTextiles
Fashion used to ignore what happens after use.
In 2026, with EPR, it can’t be anymore.
Waste is becoming a cost, and that changes everything.
#CircularFashion#EPR#Sustainable
In Emmen, circularity moved from idea → action.
With the #SORTED consortium, we reflected, aligned, and looked ahead.
Key takeaway:
Circularity only works through collaboration.
Inspired by #AndréKuipers’ perspective on the future
#CircularEconomy#Innovation
Fashion’s biggest number might be the one we don’t know.
Transparency is the first step to tackling overproduction.
At @BioFashionTech, we believe circular fashion starts with better materials and better systems
#CircularFashion#FashionTransparency
#TexplorationDemoDay marked the end of an open innovation journey led by MagnoLab
Textile companies and startups co-designed solutions across the value chain, delivering PoCs in AI, fiber recycling, and next-gen sustainable materials.
#TextileInnovation#CircularTextiles
From debate to decision. ♻️🇪🇺
EU Member States approve Mass Balance for chemical recycling under #SUPD, bringing clarity for circular claims and confidence for investment.
read more: https://t.co/0RT0P5wHy5
#MassBalance#ChemicalRecycling
Today, 18 Feb 2026, @BioFashionTech meets with AWS to explore the Activate program ♻️
Scaling circular biotech also means scaling digital infrastructure.
Excited to see how tech can support impact-driven growth.
#AWS#StartupGrowth#Circular