BIT

Bit – Borsa Internazionale del Turismo is Italy’s leading travel exhibition. #Bit27 09-11 February 2027 📍 Fiera Milano

[BIT @bitmilano]

Esporre a #Bit27 significa entrare a fare parte di un ecosistema dove business, idee e relazioni si incontrano.
Il tuo brand non si ferma allo stand: tre giorni con tutta la filiera del turismo.
Una community digitale attiva tutto l'anno.

#BitMilano #MakingTravelHappen

[BIT @bitmilano]

Tanti temi e tante voci, un'unica direzione: il futuro del turismo.
Tutto nella newsletter.
Iscriviti: https://t.co/QrBLCqPrml

#Bit27 #BitMilano #MakingTravelHappen #FieraMilano

[BIT @bitmilano]

A settembre #RoadtoBit torna in giro per l'Italia per incontrare le agenzie di viaggi, ascoltare la voce del settore e costruire insieme il percorso verso #Bit27.

Segui tutte le tappe su https://t.co/H62D5YOHon

#BitMilano #MakingTravelHappen #FieraMilano

[BIT @bitmilano]

Il cluster Sport & Outdoor Experiences di WHY | Travel by Motivation a Bit27 è lo spazio dove la tua offerta incontra chi la cerca davvero.
Il turismo attivo non conosce stagione!
Scopri il progetto su https://t.co/H62D5YPfdV

#Bit27 #BitMilano #MakingTravelHappen #FieraMilano

[BIT @bitmilano]

Are you between 20 and 35 with something real to say about travel? Bit is looking for bold voices, fresh perspectives and authentic stories.
Step on the stage at #Bit27!
The future of tourism begins with you.

✉️ Send your application to: [email protected]

#Bit27

[BIT @bitmilano]

Events&festivals have become some of the most powerful drivers of travel.
WHY | Travel by Motivation with its "Events, Festivals & Entertainment" cluster connects event organisers, iconic venues, experiential DMCs and destinations with an international buyer community.
#Bit27

[BIT @bitmilano]

Six cities, voices, words to tell the story of an industry in transformation. It's #RoadToBit.

Travel agencies across southern Italy are facing the same questions about identity, value, trust. And they are finding their own answers.

The journey continues in September.

#Bit27

[BIT @bitmilano]

The Bit Think Tank is at work 📣
Every month, a group of industry professionals comes together to shape the future of Italian tourism by defining priorities, sharing insights, and turning ideas into action.

Follow the journey!

#Bit27 #BitMilano #FieraMilano #MakingTravelHappen

[BIT @bitmilano]

The Power of Trust.
The theme for Travel Makers Fest 2027 is set.
Trust is not a soft value, it is the foundation every business relationship in travel is built on.
Read more on https://t.co/H62D5YPfdV

#Bit27 #BitMilano #FieraMilano #MakingTravelHappen

[BIT @bitmilano]

WHY – Travel by Motivation is Bit’s new exhibition project built around the forces that actually drive contemporary travel.
Targeted buyers, speedy meetings, networking and premium positioning all in one place, all year round.

Bring your brand to the center stage at #Bit27.

[BIT @bitmilano]

May round-up: cities, voices, energy.
The travel agency community is speaking out. We’re listening.
What emerged in 4 key words: trust, specialisation, local area, reputation.

In collaboration with: @lagenziadiviaggi

#Bit27 #BitMilano #FieraMilano #MakingTravelHappen

[BIT @bitmilano]

Bit porta il turismo alla AI Week! 🚀
Il 19 e 20 maggio 2026, partecipiamo a uno dei principali eventi in Italia dedicati all'intelligenza artificiale e ai nuovi modelli di business, presso Fiera Milano. 🤖🌍
📷 aiweekitalia

[BIT @bitmilano]

Quale ruolo gioca Bit nella trasformazione digitale del turismo?
🎤 Lo abbiamo chiesto a 5 esperti d'eccezione durante l'ultimo Netcomm Forum. Tra AI, nuovi linguaggi social e strategie data-driven, ecco la loro visione.

[BIT @bitmilano]

Road to Bit officially starts tomorrow.
A nationwide roadshow with 16 stops, meeting travel agencies and tourism intermediaries across Italy.
In partnership with L’AgenziadiViaggiMagazine, we’re getting closer to the people who make the industry move building the path to Bit27.

[BIT @bitmilano]

Tomorrow, we will be attending the @ConsNetcomm, where we will host a workshop exploring the relationship between destinations, products, and distribution, with a focus on innovative and omnichannel approaches to creating more relevant and competitive travel experiences.

[BIT @bitmilano]

What does the world's tourism look like through the eyes of international buyers? At Bit26 we asked them. The answers: travellers want authenticity, experiences and an Italy that goes beyond the postcard. The market has changed and the best in the business already know it.

[BIT @bitmilano]

Promotional items are no longer just branded giveaways: they are extensions of the brand itself!
In the travel industry, where experience is everything, the right object can turn a moment into a lasting memory. That's not merchandising: that's communication.

#Bit27 #BitMilano

[BIT @bitmilano]

In tourism, the real competitive advantage is people.
At Bit26, AlmaLaurea brought together over 200 graduates and five leading companies for the first-ever travel industry Career Day. Because the future of tourism is built by the people in it.

#Bit27 #BitMilano #FieraMilano

[BIT @bitmilano]

Keep your learning going! 🌟
Did you attend Bit26? Continue your journey with @Edulia Treccani and enjoy 1 year of free learning, designed for professionals in tourism, marketing, communication or anyone eager to grow.

#Bit27 #BitMilano #FieraMilano #MakingTravelHappen

[BIT @bitmilano]

For three days, the tourism industry came alive with insights, visions and connections.
This edition marked Bit’s evolution from a traditional exhibition into a dynamic platform for ideas and innovation.