BIT

Bit – Borsa Internazionale del Turismo is Italy’s leading travel exhibition. #Bit27 09-11 February 2027 📍 Fiera Milano

[BIT @bitmilano]

Bit porta il turismo alla AI Week! 🚀
Il 19 e 20 maggio 2026, partecipiamo a uno dei principali eventi in Italia dedicati all'intelligenza artificiale e ai nuovi modelli di business, presso Fiera Milano. 🤖🌍
📷 aiweekitalia

[BIT @bitmilano]

Quale ruolo gioca Bit nella trasformazione digitale del turismo?
🎤 Lo abbiamo chiesto a 5 esperti d'eccezione durante l'ultimo Netcomm Forum. Tra AI, nuovi linguaggi social e strategie data-driven, ecco la loro visione.

[BIT @bitmilano]

Road to Bit officially starts tomorrow.
A nationwide roadshow with 16 stops, meeting travel agencies and tourism intermediaries across Italy.
In partnership with L’AgenziadiViaggiMagazine, we’re getting closer to the people who make the industry move building the path to Bit27.

[BIT @bitmilano]

Tomorrow, we will be attending the @ConsNetcomm, where we will host a workshop exploring the relationship between destinations, products, and distribution, with a focus on innovative and omnichannel approaches to creating more relevant and competitive travel experiences.

[BIT @bitmilano]

What does the world's tourism look like through the eyes of international buyers? At Bit26 we asked them. The answers: travellers want authenticity, experiences and an Italy that goes beyond the postcard. The market has changed and the best in the business already know it.

[BIT @bitmilano]

Promotional items are no longer just branded giveaways: they are extensions of the brand itself!
In the travel industry, where experience is everything, the right object can turn a moment into a lasting memory. That's not merchandising: that's communication.

#Bit27 #BitMilano

[BIT @bitmilano]

In tourism, the real competitive advantage is people.
At Bit26, AlmaLaurea brought together over 200 graduates and five leading companies for the first-ever travel industry Career Day. Because the future of tourism is built by the people in it.

#Bit27 #BitMilano #FieraMilano

[BIT @bitmilano]

Keep your learning going! 🌟
Did you attend Bit26? Continue your journey with @Edulia Treccani and enjoy 1 year of free learning, designed for professionals in tourism, marketing, communication or anyone eager to grow.

#Bit27 #BitMilano #FieraMilano #MakingTravelHappen

[BIT @bitmilano]

For three days, the tourism industry came alive with insights, visions and connections.
This edition marked Bit’s evolution from a traditional exhibition into a dynamic platform for ideas and innovation.

[BIT @bitmilano]

Did you attend Bit26? This learning journey is for you!
With Edulia Treccani, enjoy 1 year of free learning for tourism, marketing and communication professionals.

Speakers: Chiara Grasso, Ilaria Gaspari, Doralice Bosio, Daniela Bonetti.

💡Discover more: https://t.co/rCMCSyLbTD

[BIT @bitmilano]

Bit26 brought together the full tourism ecosystem in a dynamic space where ideas, connections and business meet.

Its media impact amplified the voices of the global travel community. Bit keeps innovating all year creating content, shaping trends and connecting Travel Makers.

[BIT @bitmilano]

#Bit26 redefined the way we look at travel, starting with those who create, promote, communicate and experience journeys.
Thanks to all Travel Makers, exhibitors, buyers and partners who made this edition possible. Your energy and expertise continue to shape the future of travel.

[BIT @bitmilano]

A heartfelt thank you to Sicily by Car, Mobility Partner of #Bit26, for sharing their vision of smart, international mobility 🚗
With a wide network across Italy and Europe, their services make traveling simple, flexible and limitless.

Hear more about their experience at #Bit26!

[BIT @bitmilano]

A big thank you to @OfficialTrenord, Premium Partner of #Bit26 for bringing the best of Lombardy’s rail tourism to the event and sharing their insights on Travel Experiences and Intermodality at the Bit Mobility Forum.

[BIT @bitmilano]

Thank you Bluserena for turning #Bit26 into an unforgettable holiday experience!🌊

From relaxation to activities for the whole family, your vision of hospitality captivated visitors and professionals alike.

Watch the interview to discover what #Bit26 represented for them!

[BIT @bitmilano]

Thank you RDS 100% Grandi Successi for bringing energy, music and live content to #Bit26! 🎶

From the Local Radio to the Temporary @RDS_official with Petra Loreggian and Giovanni Vernia, #Bit26Radio was pure entertainment.
We can’t wait to see you at the next edition!

[BIT @bitmilano]

Thanks to Poland, Official Destination Partner at #Bit26, for showcasing a country full of tradition, culture and natural beauty.

Cities, national parks and local gastronomy brought authenticity to the event.

Watch the interview to hear their insights at #Bit26!

[BIT @bitmilano]

Free online courses for the Bit Community!

Thanks to Edulia Treccani all Travel Makers get 1 full year of free online training.
Discover 8 curated learning paths, helping you level up your skills as a Travel Maker🌍

Start your free courses: https://t.co/P9CX14YVKg

[BIT @bitmilano]

Thank you Trenitalia, Official Carrier of #Bit26, for supporting visitors and professionals with dedicated offers and services🚆

Thanks to the special discounts, travelling to the fair was easier and enabled more visitors to fully enjoy the event in a smooth and sustainable way.

[BIT @bitmilano]

A big thank you to Autentico Hospitality, Luxury Partner of #Bit26 and sponsor of the Buyers Lounge.

Discover why they chose to be at Bit and how their presence is shaping the future of Italian tourism.

Watch the interview to learn how they experienced #Bit26