Michelle Peters

Once a solicitor, I am now 'The Business Instructor'. I show law firm owners how to attract more clients and improve profits without working more hours.

[Michelle Peters @BizInstructor]

I haven't posted here for a long time. Is posting on X still relevant for "social media marketing" or is it a waste of time unless you want to say something political? What are your views and/or recent experience?
#askingforafriend

[Michelle Peters @BizInstructor]

Many lawyers tell me they find it hard to control the amount of time it takes to have a conversation with a prospective client (or even a paying client).
Read more here to find out how ‘Be More Surgeon’ can help in conversations with prospective clients: https://t.co/5GCPNvY6FL

[Michelle Peters @BizInstructor]

Unwanted oranges are a bit like legal services that your clients do not realise they want or need… If your clients don’t understand why they need that service they won’t want it. Read more here about the way to address this PR problem: https://t.co/jo1SNYMuIP

[Michelle Peters @BizInstructor]

In our legal industry there are often discussions about when and whether you should use ‘Value-Based Pricing’ rather than ‘hourly rates’ or plain old ‘fixed fees’. In my view, the fees that you propose should always be value-based.

Read more here: https://t.co/hH7Bvkhl7J

[Michelle Peters @BizInstructor]

In my view, the fees you propose should always be value-based.

But how do you get a client to accept a value-based fee that is not based on the number of hours it will take you to achieve the outcome they want?

Read more here: https://t.co/hH7Bvkhl7J

[Michelle Peters @BizInstructor]

Hearing a prospective client say ‘yes’ to instructing you is the fun part of client acquisition, but then comes the onboarding process.

https://t.co/s0F575Yjlr

[Michelle Peters @BizInstructor]

One of my business mentors taught me “Build the plane as you fly it”. Meaning don't wait until something is perfect before you launch it – it is ok to start with version 1.0 and then improve as you go.

Find out if this might also help you here: https://t.co/fB8pYvK3SP

[Michelle Peters @BizInstructor]

Perfectionism is a mixed blessing and within business, perfectionism can lead to slow growth or even stagnation. You could get quicker results by adopting the mantra of “Build the plane as you fly it”:

https://t.co/fB8pYvK3SP

[Michelle Peters @BizInstructor]

If you want your clients to buy green bananas, you should educate them about why they would want to buy green bananas in the first place. Read more here: https://t.co/GBTFQf9MEB

[Michelle Peters @BizInstructor]

Instead of trying to attract more enquiries, I recommend you focus on converting more of the enquiries you already receive. Here's why your conversion rate is so important: https://t.co/nC96CQVRYc

[Michelle Peters @BizInstructor]

If you can increase your conversion rate from ‘6 out of 10’ to ‘8 out of 10’, then you'll have 33% more clients without needing to spend any more time, money and effort on marketing.

Read more here: https://t.co/l0AYOAVMPP

[Michelle Peters @BizInstructor]

If you want more clients for your law firm, there's a simple way to get them without any additional marketing. Read more here: https://t.co/l0AYOAVMPP

[Michelle Peters @BizInstructor]

If you could add an extra chargeable hour per day for each fee-earner, what would that amount to in additional fee income and profit for your firm?
Read more about the underlying issues stopping fee-earners from consistently hitting their targets: https://t.co/adzAi756l1

[Michelle Peters @BizInstructor]

If you were a bodybuilder, you'd need to train in a certain way to keep improving your strength and technique. Your training would need to be tailored specifically to you. It's the same for law firm owners who want to grow their firms. Read more here: https://t.co/ClAx4u38dl

[Michelle Peters @BizInstructor]

What can a law firm owner learn from a bodybuilder?
Read more here: https://t.co/ClAx4u38dl

[Michelle Peters @BizInstructor]

It's really hard to do a jigsaw without the picture of the finished piece. It is the same if you’re working out your next ‘best fit’ step in your practice growth journey without first understanding what ‘big picture’ you are aiming to create: https://t.co/Ke40cnYdDt

[Michelle Peters @BizInstructor]

If you use this ‘jigsaw’ method to grow your practice, you risk creating a ‘big picture’ you don't actually intend to create.
Find out more here: https://t.co/Ke40cnYdDt

[Michelle Peters @BizInstructor]

With rising costs and wage increase demands, law firms need to act now to protect levels of fee income and profits and ensure they can continue to thrive.

Read more about the 3 Critical Steps I recommend you take now: https://t.co/qt15mZopUU

[Michelle Peters @BizInstructor]

Here is a skiing tip which might help you overcome growth challenges in your practice: https://t.co/yrSrKK9B6S

[Michelle Peters @BizInstructor]

Keeping an eye on the ‘instrument panel’ in your law firm means being focused on the right numbers and indicators which tell you how your business is performing and what its current trajectory is.

Read more here: https://t.co/JBbwT2hlNs