Web3 projects are finally realizing that paying for mindless engagement volume is a dead end strategy.
Look at how @sleepagotchi is handling their current Creator Leaderboard campaign on NucleusCodes. They are distributing $120,000 in $SLEEP rewards, but the rule architecture tells you exactly where the Web3 marketing meta is moving.
Instead of rewarding pure spam, they implemented a two part scoring system:
Reputation Score: Heavily weights your actual on chain footprint, gaming history, and network quality on Solana.
Contribution Score: Focuses on thoughtful content and authentic interaction. They restricted the scoring to a strict limit of one update per day and seven per week.
This is an explicit attempt to filter out the farming bots and sybil networks that ruin community spaces. By capping the daily eligible content, they are forcing creators to focus on long form, high substance insights over mass produced engagement bait.
Quality over quantity is becoming a requirement to win in this market. ๐ง
Web3 projects are finally realizing that paying for mindless engagement volume is a dead end strategy.
Look at how @sleepagotchi is handling their current Creator Leaderboard campaign on NucleusCodes. They are distributing $120,000 in $SLEEP rewards, but the rule architecture tells you exactly where the Web3 marketing meta is moving.
Instead of rewarding pure spam, they implemented a two part scoring system:
Reputation Score: Heavily weights your actual on chain footprint, gaming history, and network quality on Solana.
Contribution Score: Focuses on thoughtful content and authentic interaction. They restricted the scoring to a strict limit of one update per day and seven per week.
This is an explicit attempt to filter out the farming bots and sybil networks that ruin community spaces. By capping the daily eligible content, they are forcing creators to focus on long form, high substance insights over mass produced engagement bait.
Quality over quantity is becoming a requirement to win in this market. ๐ง
Web3 projects are finally realizing that paying for mindless engagement volume is a dead end strategy.
Look at how @sleepagotchi is handling their current Creator Leaderboard campaign on NucleusCodes. They are distributing $120,000 in $SLEEP rewards, but the rule architecture tells you exactly where the Web3 marketing meta is moving.
Instead of rewarding pure spam, they implemented a two part scoring system:
Reputation Score: Heavily weights your actual on chain footprint, gaming history, and network quality on Solana.
Contribution Score: Focuses on thoughtful content and authentic interaction. They restricted the scoring to a strict limit of one update per day and seven per week.
This is an explicit attempt to filter out the farming bots and sybil networks that ruin community spaces. By capping the daily eligible content, they are forcing creators to focus on long form, high substance insights over mass produced engagement bait.
Quality over quantity is becoming a requirement to win in this market. ๐ง
Web3 projects are finally realizing that paying for mindless engagement volume is a dead end strategy.
Look at how @sleepagotchi is handling their current Creator Leaderboard campaign on NucleusCodes. They are distributing $120,000 in $SLEEP rewards, but the rule architecture tells you exactly where the Web3 marketing meta is moving.
Instead of rewarding pure spam, they implemented a two part scoring system:
Reputation Score: Heavily weights your actual on chain footprint, gaming history, and network quality on Solana.
Contribution Score: Focuses on thoughtful content and authentic interaction. They restricted the scoring to a strict limit of one update per day and seven per week.
This is an explicit attempt to filter out the farming bots and sybil networks that ruin community spaces. By capping the daily eligible content, they are forcing creators to focus on long form, high substance insights over mass produced engagement bait.
Quality over quantity is becoming a requirement to win in this market. ๐ง
Web3 projects are finally realizing that paying for mindless engagement volume is a dead end strategy.
Look at how @sleepagotchi is handling their current Creator Leaderboard campaign on NucleusCodes. They are distributing $120,000 in $SLEEP rewards, but the rule architecture tells you exactly where the Web3 marketing meta is moving.
Instead of rewarding pure spam, they implemented a two part scoring system:
Reputation Score: Heavily weights your actual on chain footprint, gaming history, and network quality on Solana.
Contribution Score: Focuses on thoughtful content and authentic interaction. They restricted the scoring to a strict limit of one update per day and seven per week.
This is an explicit attempt to filter out the farming bots and sybil networks that ruin community spaces. By capping the daily eligible content, they are forcing creators to focus on long form, high substance insights over mass produced engagement bait.
Quality over quantity is becoming a requirement to win in this market. ๐ง