Part 2:
Mark Kern explains how ESG money comes with strings attached inside corporations and is used to make companies partner with DEI consulting companies like Sweet Baby Inc:
"Everyone needs to realize is that it's not that these Studios are funding the games out of their own pocket; that would be very expensive for them. Cash is king. They will preferably go out and get money from other sources if it's cheap enough to help spread the risk of these massive titles, and so you have a lot of quid pro quo happening, and I can tell you that developers have been approaching me and giving me some inside baseball on what's been happening, and there are deals funding deals out there for studios—and I can't get too specific; I don't want to out sources—that have certain strings attached like a company will suddenly sign with a developer and now that developer needs to hire a DEI director and needs to go out and hire consultancy firms to gender balance."
"Their staff quite specifically go out and hire companies like SBI to consult on their writing and do sensitivity reading and changes for that, and what does, all this does, it boosts their ESG score. It allows them access that funding so ESG is not going away entirely."
"It's [ESG] become an evil brand. People are waking up to this... You have you have a rebranding going on right now. They're not calling it ESG, but it's still out there."
Introducing the Final Fantasy VII Rebirth Final Trailer. #FF7R
Join Cloud and his friends as they embark on a journey across a vast and vibrant world filled with secrets, powerful materia, and unforgettable friends and foes from February 29th.
With unpredictable projectiles and numerous ways to attack while moving forward, Juri is an aggressive character with a sadistic streak who excels at keeping opponents off-kilter and beneath her heel.