@PiscesNeena Please don't engage her with what wants, mobstarrs. It's part of the SEO poisoning where they tweet nonsense about Ayra and frame it like the other girl is better. Engaging her feeds the algorithm with stupid data that negatively impact Ayra herself
@mobstarrs1 I think we need to come together and deliberately ignore any post from them that brings Ayra and that girl together in any comparsions. Check what this person wrote and how they analysed how they use this to their favour.
After I read these tweets, I decided to run a test to rule out every claim that her post appeared as a top post under Ayra Starr's news because I engage with T's contents in any way. I used an account I have not used for over 2 years in an incognito browser so there's no personalization on this topic at all. I pasted the news card link and that same T post still showed up as the first result. So no, this is not about who I engage with.
Now let me talk about the engagement numbers because this is where the "the algorithm is just optimising for engagement" argument really falls apart.
T's presave post has 10k likes and less than 200k impressions in 17 hours. Just a picture, her album title, and a presave link. Nothing about Ayra, nothing about Calgary, and nothing about the show.
Meanwhile, the actual top post about Ayra's Calgary performance has 13k likes and over 1.3 million impressions, posted on July 12th at 7am, directly about the event the news card is even about. That post has higher likes, way higher reach, and is actually relevant to the news. So tell me again how T's post wins that first slot in a system that supposedly ranks by engagement? It doesn't add up.
Now for the "Ayra's fans engage with T so much that's why" theory. If that were really the reason, you would see T's content scattered all through the results. Other T posts, fan pages, comparison accounts, at least one or two of them somewhere in the top 20 or 30. That is how audience overlap actually shows up, in clusters, not one random post at the top.
But what did I actually see? One T post at position one, and then everything after that was clean Ayra content. People who attended the show, fan accounts, performance clips. I do not think this is what co-engagement produces. Co-engagement mixes things throughout. What we're seeing is one targeted insertion at the top and clean topical content below, and that shape means something.
Now, here's the part a lot of people are not talking about. A huge chunk of this behaviour is coming from South Africa. T is one of the most popular artistes in South Africa right now, and because she and Ayra keep getting compared, a lot of South African accounts, both fan pages and regular users, spend their whole day quoting Ayra's posts with hate. Calling her a copycat, saying she wants to dress like T, be like T, have what T has. Then those same accounts turn around and heavily interact with T's content and trick the algorithm to believe the interests are same. This nonsense started around 2023 and intensified in 2024 and 2025. That amount of hate comparison data has shaped the recommendation algorithms negatively for Ayra Starr across years. That is the exact behaviour that trains a ranking model to bundle the two together. It is not Ayra's fans engaging with T that is causing this. It is a specific cluster of accounts that hate on Ayra and boost T over and over, and the algorithm sees that pattern and learns to link them.
I went to the latest tab on that news card and saw it happening in real time. There were south African accounts in that tab. Some of them quote tweeting T's presave post saying they can't wait for the album. One of them was from a fan account whose whole timeline is basically a full-time job of hating on Ayra while mentioning her name in every post. So let's be clear. This is not Ayra's fans doing this to themselves. This is a specific behaviour pattern from a specific cluster of accounts that games the algorithm by dropping hate on Ayra's content and love on T's content, on repeat, until the system starts treating them as the same topic.
The engagement math doesn't back why T's post would even appear first. The clustering doesn't back it as well. What actually fits the evidence is targeted amplification and coordinated cross engagement from a specific cluster that has both the motive and the numbers.
Stop giving them the engagement they are farming. Mute, block, and make as not interested.
After I read these tweets, I decided to run a test to rule out every claim that her post appeared as a top post under Ayra Starr's news because I engage with T's contents in any way. I used an account I have not used for over 2 years in an incognito browser so there's no personalization on this topic at all. I pasted the news card link and that same T post still showed up as the first result. So no, this is not about who I engage with.
Now let me talk about the engagement numbers because this is where the "the algorithm is just optimising for engagement" argument really falls apart.
T's presave post has 10k likes and less than 200k impressions in 17 hours. Just a picture, her album title, and a presave link. Nothing about Ayra, nothing about Calgary, and nothing about the show.
Meanwhile, the actual top post about Ayra's Calgary performance has 13k likes and over 1.3 million impressions, posted on July 12th at 7am, directly about the event the news card is even about. That post has higher likes, way higher reach, and is actually relevant to the news. So tell me again how T's post wins that first slot in a system that supposedly ranks by engagement? It doesn't add up.
Now for the "Ayra's fans engage with T so much that's why" theory. If that were really the reason, you would see T's content scattered all through the results. Other T posts, fan pages, comparison accounts, at least one or two of them somewhere in the top 20 or 30. That is how audience overlap actually shows up, in clusters, not one random post at the top.
But what did I actually see? One T post at position one, and then everything after that was clean Ayra content. People who attended the show, fan accounts, performance clips. I do not think this is what co-engagement produces. Co-engagement mixes things throughout. What we're seeing is one targeted insertion at the top and clean topical content below, and that shape means something.
Now, here's the part a lot of people are not talking about. A huge chunk of this behaviour is coming from South Africa. T is one of the most popular artistes in South Africa right now, and because she and Ayra keep getting compared, a lot of South African accounts, both fan pages and regular users, spend their whole day quoting Ayra's posts with hate. Calling her a copycat, saying she wants to dress like T, be like T, have what T has. Then those same accounts turn around and heavily interact with T's content and trick the algorithm to believe the interests are same. This nonsense started around 2023 and intensified in 2024 and 2025. That amount of hate comparison data has shaped the recommendation algorithms negatively for Ayra Starr across years. That is the exact behaviour that trains a ranking model to bundle the two together. It is not Ayra's fans engaging with T that is causing this. It is a specific cluster of accounts that hate on Ayra and boost T over and over, and the algorithm sees that pattern and learns to link them.
I went to the latest tab on that news card and saw it happening in real time. There were south African accounts in that tab. Some of them quote tweeting T's presave post saying they can't wait for the album. One of them was from a fan account whose whole timeline is basically a full-time job of hating on Ayra while mentioning her name in every post. So let's be clear. This is not Ayra's fans doing this to themselves. This is a specific behaviour pattern from a specific cluster of accounts that games the algorithm by dropping hate on Ayra's content and love on T's content, on repeat, until the system starts treating them as the same topic.
The engagement math doesn't back why T's post would even appear first. The clustering doesn't back it as well. What actually fits the evidence is targeted amplification and coordinated cross engagement from a specific cluster that has both the motive and the numbers.
Stop giving them the engagement they are farming. Mute, block, and make as not interested.
@TylaaBanks Only an idiot will think this is not an Ayra Starr setup account and you know it as a Tyger because you've coordinated yourselves to create these accounts. Then when the account trash posts, you quote and reply to it like you don't know it's one of your own
Ayra should also appear on hers. But the news about the other artiste has nothing related to Ayra Starr at all.
Why is no one seeing this?
The fact that it is the first "top post" is very concerning.
@DONJAZZY@TEGAMAVIN I am not being a nuisance, please protect your artiste.
The Deliberate infiltration of Ayra Starr's SEO to suppress the online presence of the artiste. Observe with me.
This is not random in any way because if your defense is that the other artiste is recommended under an Ayra Starr news because they share similarities, Ayra should..
This is now beyond coincidence and matches with what fans have been complaining of.
@TEGAMAVIN I am tagging you to at least bring your attention to this anomaly which appears to be a deliberate SEO infiltration. This particular occurrence is not random at all
I saw this news about Ayra Starr's performance at the Coca Cola stage in Calgary, but the first top post that I see when I click this news is from an account that is completely unrelated to Ayra Starr or the show, why is it like that? 🤔
https://t.co/HADpdOYVrT
@__ayrastarr This fanbase will create an Ayra setup account, post nonsense about Ayra and start using their other accounts to comment, attacking the artiste. Are you guys not tired???
@chisom_ayra Tygers are pathetic because they create setup accounts which they've probably discussed in their group chat, post nonsense about Ayra and then flock the comments replying to the post like they are in a circus.
@Lucasse308@illusionfell@helayxv Lucasse, I am not outraged in any way. I am only pointing out the hypocrisy of everyone considering the fact that it won't be the same story if it was reversed
@Mhunnaa_@chrisfronna But will the deluxe be out this year? I don't really understand how deluxe albums work but I noticed most artiste release them the same year as the main album
@illusionfell@helayxv The thing about you guys is that you are very dishonest. The other day, Ayra said she wanted to tour Asia and sing on Victoria's Secret show and Tyla's fans called her a copycat. Suddenly, everyone is trying to act blind with Tyla picking a song title similar to Ayra's 🙄