Blue Melnick

Co-founder @ Obvio (virtual events at scale)
Building Obie (AI for coaches & creators)
We’ve run events with 10,000+ attendees
Sharing what actually converts 👇

[Blue Melnick @BlueMelnick]

I’ve spent years behind the scenes of virtual events with thousands of attendees. In fact, in 2025, our event platform served 1.7 MILLION attendees!! WOW…

When it comes to conversions though, here’s what most people get wrong:

It’s not the funnel.
It’s not the tech.

It’s what happens DURING the event.

❓ what people are thinking
💻 what they’re typing in chat
🚪 when they disengage

We’re now using AI to analyze this in real time.

It’s changing how we react during events, which affects how events convert.

I’m going to start sharing everything we’re learning, because YOU can do this as well!

[Blue Melnick @BlueMelnick]

Spent this morning tightening up the UI for our live event timer/graphics system (will be available soon!).

The biggest gains usually don’t come from adding more features. They come from reducing friction.

So even with complicated systems, the focus is on small tweaks for greater usability!

[Blue Melnick @BlueMelnick]

Have to pull myself away from coding… heading out to play some tennis.

Funny how stepping away is often when the best ideas hit.

What do you do to step away and let your mind wander into great ideas?

[Blue Melnick @BlueMelnick]

@robinebers I agree @robinebers :) -- and am proof!

[Blue Melnick @BlueMelnick]

@robinebers Now that's funny!!

[Blue Melnick @BlueMelnick]

@buildwithshyam yes :)

[Blue Melnick @BlueMelnick]

@robinebers What is it? Inquiring minds want to know!!

[Blue Melnick @BlueMelnick]

This is really one of the many reasons I prefer virtual over in person events.

When you can actually see what your audience is thinking while it’s happening, you can pivot to meet them where they are, and where they want to go.

[Blue Melnick @BlueMelnick]

Woke up at 4:30am and started coding…

Working on a new feature in Obvio to pull real insight out of live event chat... in REAL TIME!

Its like gold mining, but easier :)

In every message there's the possibility of a question, an objection, and even buying signals...

Most of the time it gets lost!

Fixing that... Stay Tuned...

[Blue Melnick @BlueMelnick]

If you’ve ever run a live event on Zoom… you’ve probably had this thought:

“This is awesome… but was it really built for this?”

The answer is simple: NO!

For the last 5 years, we’ve talked about building our own Zoom application — with a live event-first approach.

We finally stopped talking… and BUILT IT ourselves!

We’ve been using it with our clients for the past 3 weeks, with over 75,000 attendees through it already.

One of my favorite parts: chat moderation.

- Block a single attendee (without shutting down chat for everyone)
- Auto-delete messages with links (no self-promo spam)
- Built-in profanity filtering

It’s one of those things that, once you have it… you can’t go back.

Rolling this out to all Obvio users in the next few weeks.

[Blue Melnick @BlueMelnick]

Easter morning in Murrells Inlet…

Slower pace, good conversation, different energy.

It reminds me of something we’ve seen more and more at the events we produce:

When you create space for people to actually connect… engagement goes up, chat comes alive, and conversions follow!

Most people try to push harder.

The better move is often to slow down and create an environment to have THEM come to YOU!

[Blue Melnick @BlueMelnick]

Sitting at dinner tonight with Bari and her mom Andi, and had this thought…

Most people treat virtual events like extended presentations.

But the ones that actually convert feel like conversations…
like a great dinner.

You see it instantly in the engagement, the chat, and the conversions.

When people feel a part of something, everything changes.

[Blue Melnick @BlueMelnick]

Picked a logo for our new AI platform today!! Excited to disrupt how course are delivered with the power of AI!!

[Blue Melnick @BlueMelnick]

@robinebers Thanks!! Been fun :) … oh, and I got login and route protection working on my latest app. Today working on submissions ✅

[Blue Melnick @BlueMelnick]

Celebrating my first thanksgiving as a US citizen!! 🇺🇸🇺🇸 Haven’t posted in about 4 years, but have been here since 2007! A lot has changed in 18 years!

Divorced 2008. Moved to USA 2008. Met Bari 2008. Married 2012. Re-invented live events in 2020.

Most recently I’ve been working on ways for entrepreneurs to use AI in their online course and program delivery.

Most importantly, became a US citizen last week! Today it’s been 7 days… Gobble Gobble!! 🦃🍗🏈

[Blue Melnick @BlueMelnick]

@Prathkum What’s your favorite??

[Blue Melnick @BlueMelnick]

@TimoBuilds_ @creem_io LFG!!

[Blue Melnick @BlueMelnick]

@KevinSzabo14 If you don’t understand the “why”, you’ll never use it effectively IMO

[Blue Melnick @BlueMelnick]

@Jacobsklug I’ve gone deep on what micro app... Love the solutions I’ve been able to create in the last 3 months.

[Blue Melnick @BlueMelnick]

@robinebers As one of the people in Rob’s blueprint, just a quick note to say I absolutely love it!! If you’re wanting to dive into vibe coding, there’s nothing better IMO.

[Blue Melnick @BlueMelnick]

@alex_prompter What do you think about structuring prompts as json or xml?