Blue Umbrella

We're an independent UX research and strategy firm, passionate about using qualitative research and design to solve complex business problems.

[Blue Umbrella @BlueUmbrellaUXR]

At year's end, we donate a portion of our fees to causes that matter to us. Thank you @CycleToronto for advocating for safe cycling infrastructure. Thank you @torontolibrary for providing access to materials and services in a challenging year.

[Blue Umbrella @BlueUmbrellaUXR]

After wrapping up our work with @Turfwealth, we're excited to see research insights become integrated in the app design.

#UXResearch #FinTech #FinancialGoalSetting

[Blue Umbrella @BlueUmbrellaUXR]

@Calendly Hey, thanks for your response. However, this group feature doesn't resolve my challenge. I'd like to create a max of 5 time slots per event (not per day, in total)

[Blue Umbrella @BlueUmbrellaUXR]

@Calendly You built a popular tool for UX research, because allowing participant to self-schedule is very handy. However, when will you allow us to set per-event maximum signups? This is essential & your help blog has plenty of data to back it up. Thanks!

[Blue Umbrella @BlueUmbrellaUXR]

.@amplelabs_co did a wonderful write-up of our project about hidden homelessness.

https://t.co/xCRrbP0M2N

#UXResearch #TechForGood

[Blue Umbrella @BlueUmbrellaUXR]

And that's a wrap to our first Research Plan & Moderator Guide review workshop!

Attendees from US, Canada & Turkey 😍

Huge thanks to @JesseLeeDespard and Sam Howes for sharing their experiences and excellent discussions

[Blue Umbrella @BlueUmbrellaUXR]

We're hosting a workshop on Thursday at 12-1PDT / 3-4pm EDT to address questions about UX research plans and moderator guides. Three examples (send yours!) will be selected for a deeper dive. 

If you’d like to attend, register: 
https://t.co/Fy87XEX5VT

#UXResearch #ModGuide

[Blue Umbrella @BlueUmbrellaUXR]

Say it with us: inclusive design matters.

[Kristy Viers @Kristy_Viers]

I thought I would share how I, as someone who is visually impaired use my iPhone.☺️

[Blue Umbrella @BlueUmbrellaUXR]

We love working with teams who want to learn and apply qualitative research skills to their day jobs. This is a write up of a Research for Non-Researchers Workshop: Interviewing 101.

https://t.co/flR9xpCnfz

#ListeningSkills #AskingGoodQuestions

[Blue Umbrella @BlueUmbrellaUXR]

Helping a client expand into new markets while maintaining brand equity
https://t.co/NGyNRg2rtL

#UXStrategy #UXDesign

[Blue Umbrella @BlueUmbrellaUXR]

We've done a number of research and strategy projects in #insurance. This is a case study that sheds light on the customer's needs in order to align teams and set budgets during an organization's transformation.

https://t.co/9gT1qLoWP2

#UXResearch #BusinessTransformation

[Blue Umbrella @BlueUmbrellaUXR]

Last year we partnered with @porter_hughes_ on a web design project with a focus on customer-friendly content and accessibility.

https://t.co/bHLQXHAIm6

#UXResearch #AccessibleWebDesign

[Blue Umbrella @BlueUmbrellaUXR]

We're so proud of our work with @amplelabs_co. Speaking to people directly helped understand their needs and inform the product strategy and roadmap.

https://t.co/LualKggIjc

#UXresearch #Persona #JourneyMapping

[Blue Umbrella @BlueUmbrellaUXR]

"Equity is about giving people equal outcomes." Thank you for the webinar, @CRXLAB.

[Blue Umbrella @BlueUmbrellaUXR]

We're eager to learn about Equity-Centered Community Design from the @CRXLAB in today's webinar.

https://t.co/BUnOLhtmxa

[Blue Umbrella @BlueUmbrellaUXR]

We're hosting a webinar for @OpenClassrooms students about "Understanding and Analysing Client Needs" for UX, Java and .Net degrees and any others who want to join.

We're eager to see what corner of the world students join in from :)

[Blue Umbrella @BlueUmbrellaUXR]

Tuning into @StickyNotesChat with @MandaLaceyS and co chatting about UXR & UX opportunities during a pandemic.

[Blue Umbrella @BlueUmbrellaUXR]

Well deserved, @amplelabs_co! Such a wonderful group of thoughtful, hardworking and persistent people!

[Christa Haanstra @C_Haanstra]

This is an outstanding partnership. When I first heard about the Chalmers Bot, the fireworks went off for the many possibilities of how this model could be adapted for other populations. Congrats @amplelabs_co and @211Ontario.

[Blue Umbrella @BlueUmbrellaUXR]

As a design researcher, it is deeply fulfilling to see research outputs illustrated beautifully. Peoples' voices come to life, sway emotions and create change.

#HumanCenteredDesign #VisualCommunications

[Blue Umbrella @BlueUmbrellaUXR]

It's finally here - @ArlanWasHere will be talking about her book. Wednesday!

[Quarantine Book Club @QuarantineBook]

We are very excited to announce that on Wed, Jun 17, we are talking to the one and only @ArlanWasHere about her book IT’S ABOUT DAMN TIME! Stories will be told! Lessons will be learned! Come join us! https://t.co/hyMGf5lVui