Bo Royal

I lead a team of marketing rockstars that help brands increase their digital ad revenue and ROI. Tweets on agency building and PPC.

[Bo Royal @BoRoyalPPC]

Fact:

Google is hurting advertisers by removing first-click, linear, time-decay and position-based attribution models.

[Bo Royal @BoRoyalPPC]

All of your reports should answer the following questions:

- What internal factors are contributing to performance?

- What external factors are contributing to performance?

- What are the next steps should to either capitalize on/optimize for any external or internal factors?

[Bo Royal @BoRoyalPPC]

Fact:

Google is hurting advertisers by removing first-click, linear, time-decay and position-based attribution models.

[Bo Royal @BoRoyalPPC]

Reading numbers from a report provides little to no benefit to clients.

If you want to add value, uncover the story behind the numbers.

And then make well-informed recommendations about what to do next.

[Bo Royal @BoRoyalPPC]

All of your reports should answer the following questions:

- What internal factors are contributing to performance?

- What external factors are contributing to performance?

- What are the next steps should to either capitalize on/optimize for any external or internal factors?

[Bo Royal @BoRoyalPPC]

At Pareto PPC, we make sure we only work with businesses that we can confidently help.

If we're not having a positive impact on our clients' top line and/or bottom line, we don't deserve their business.

[Bo Royal @BoRoyalPPC]

Reading numbers from a report provides little to no benefit to clients.

If you want to add value, uncover the story behind the numbers.

And then make well-informed recommendations about what to do next.

[Bo Royal @BoRoyalPPC]

There is no technological silver bullet or process hack when it comes to customer retention.

If you want to keep your customers, develop an actual relationship with them.

[Bo Royal @BoRoyalPPC]

At Pareto PPC, we make sure we only work with businesses that we can confidently help.

If we're not having a positive impact on our clients' top line and/or bottom line, we don't deserve their business.

[Bo Royal @BoRoyalPPC]

Agency tip:

Train your staff to listen.

Your front-line employees are often the ones interacting most directly with your customers.

Make sure they're trained to listen actively, ask open-ended questions, and empathize with customer concerns.

[Bo Royal @BoRoyalPPC]

There is no technological silver bullet or process hack when it comes to customer retention.

If you want to keep your customers, develop an actual relationship with them.

[Bo Royal @BoRoyalPPC]

Our agency's annual churn rate has been under 5% since 2019.

How we do it?

1. Hitting or exceeding clients' performance goals

2. Providing an efficient onboarding experience

3. Communicating regularly and clearly

4. Always suggesting new business growth methods.

[Bo Royal @BoRoyalPPC]

Agency tip:

Train your staff to listen.

Your front-line employees are often the ones interacting most directly with your customers.

Make sure they're trained to listen actively, ask open-ended questions, and empathize with customer concerns.

[Bo Royal @BoRoyalPPC]

Most SEO and PPC teams suck at collaborating.

These teams act like separate entities, but they're both after relevant, quality search traffic.

The only difference lies in how they work to achieve that goal.

[Bo Royal @BoRoyalPPC]

Our agency's annual churn rate has been under 5% since 2019.

How we do it?

1. Hitting or exceeding clients' performance goals

2. Providing an efficient onboarding experience

3. Communicating regularly and clearly

4. Always suggesting new business growth methods.

[Bo Royal @BoRoyalPPC]

Ever buy something online and immediately get served an ad that features the product you just bought? 😑

And it's a symptom of poor audience set-up.

The solve?

Create a "Recent Purchasers" audience list in your Google Ads account via the Audience Manager tab.

[Bo Royal @BoRoyalPPC]

Most SEO and PPC teams suck at collaborating.

These teams act like separate entities, but they're both after relevant, quality search traffic.

The only difference lies in how they work to achieve that goal.

[Bo Royal @BoRoyalPPC]

As an agency owner, you should actively seek out feedback.

Don't wait for your customers to come to you with it.

Send surveys, conduct focus groups, and ask for feedback after every interaction.

The more feedback you collect, the better you'll understand your customers' needs.

[Bo Royal @BoRoyalPPC]

Ever buy something online and immediately get served an ad that features the product you just bought? 😑

And it's a symptom of poor audience set-up.

The solve?

Create a "Recent Purchasers" audience list in your Google Ads account via the Audience Manager tab.

[Bo Royal @BoRoyalPPC]

Want to be a better marketer?

Ask better questions and be a better listener.