Ally hit its 50-50 pledge, shifting paid media investment equally between women’s and men’s sports a year early 👏
With investments across the WNBA, NWSL, Unrivaled and more, women’s sports fans are 27% more likely to trust the brand, showing the ROI is real.
Read more: https://t.co/QxfDpq8w1X
The PWHL will make its national TV debut in the U.S. on ION later this month thanks to Ally Financial. @AustinKarp and I have details and ponder whether this could lead to a broader rights deal. https://t.co/U6Sa1ZJigk
For the first time ever, the PWHL will be on a national TV broadcast.
“Validated”, league executive Amy Scheer told USA TODAY Sports about the moment.
Here’s more on the March 28 broadcast:
https://t.co/hTLAaqT3km
NEWS: The New York Sirens and Montreal Victoire will play in the PWHL’s first-ever nationally televised game in the U.S. March 28 on ION
More details here:
https://t.co/CsscNLysSG via @NYTimes
Another break-through for women’s hockey:
PWHL to reach national US TV audience with Scripps Sports to broadcast neutral site game in Detroit
https://t.co/MQ8hpYgBfX
New news!
@thePWHLofficial will get its first national TV game on U.S. airwaves, as @allyfinancial will help underwrite a Takeover Tour telecast on @iontv later this month from @LCArena_Detroit
https://t.co/foAWleX7sI
The @thepwhlofficial will air its first national TV game in the U.S. on March 28.
Ally Financial is underwriting the broadcast on Ion Television (via Scripps Sports) featuring the New York Sirens vs Montréal Victoire.
The Takeover Tour matchup will be played at Little Caesars Arena in Detroit 🏒
https://t.co/tMudLzNVe4
EXCLUSIVE: ESPN plans to replace summer’s #SundayNightBaseball with “Women’s Sports Sundays,” a new hub spotlighting top matchups from the WNBA and NWSL.
Executives believe the block could become a new franchise.
https://t.co/JgRqOFzD4A
Updated Bracket ➡️ Our 1on1 Tournament presented by @Sprite starts tomorrow on truTV 🍿Make sure you head over to our website and fill out your bracket.
Attendance tonight at Unrivaled's Philadelphia stop: 21,490.
That's the all-time attendance record for any pro women's basketball (regular season) game and for any event in Xfinity Mobile Arena history, including concerts.
🚨 Lee Corso Data Viz 🚨
As the @CollegeGameDay host approaches his final mascot pick, @Sportico went back through all 430, dating back to Oct. 1996.
He's 286-144 (66.5%) through the years. A quick thread 🧵