Great to hear @BobOrgan2 MSc in Marketing Practice student @MTU_ie reflect on his #workplacement@SuperValuIRL@Musgraveplc & how his #marketing efforts are impacting positively at store level in communities and the great experience and mentoring he has gained from his placement
In 2013, Steph Curry had a breakout season while his 1st contract as a Nike athlete was up for renewal.
He left for Under Armour and since won 2 MVPs and 3 NBA titles.
Why did he leave? In part because Nike gave one of the worst business pitch meetings ever.
Here’s the story🧵
Read about MiBiCube's engagement with @MTU_ie MSc Marketing Practice and see how the students were able to find new ways for the business to expand its brand and engage with its target market!
📄 #Casestudy: https://t.co/6Rl6ByV4VH
#CollaboratewithMTU#SucceedingTogether
Incredible: Ahead of Manchester United's game, players assemble around their manager who holds a sign for Peace. Watford's players then join them. A spontaneous act that was clearly not choreographed, and said to have been Ralf Rangnick's idea ❤️🙌🇺🇦
Man Utd players aged 37+ to score a Premier League goal:
🏴 Ryan Giggs
🏴 Paul Scholes
🆕🇵🇹 Cristiano Ronaldo
Incredible finish to end his drought. ⚽️
THREAD: For 17 years, Steve Goertz commented on every single article @andrewdansby wrote.
Separated by a generation but connected via email, their exchange continued until a few weeks ago. Steve had died of the cancer he fought for years.
📷@GettyImages
➡️https://t.co/JRMM4WaEWa
Ergodicity in marketing #125 Bill Veeck
“To give one can of beer to a thousand people is not as much fun as to give 1,000 cans of beer to one guy. Give a thousand people a beer and each of them will drink it. Give 1,000 cans to one guy, and 50,000 people might talk about it.”
Bruno Fernandes’ game by numbers vs Aston Villa:
84% pass accuracy
67 touches
8 ball recoveries
6 attempted long balls
4 successful long balls
3 tackles won
2 shots
2 goals
1 chance created
A positive individual performance. 👏🇵🇹
Some key takeaways:
1. Create relationships. Avoid expensive marketing plans.
2. Build a community, this will ensure loyalty and create "earned media" (also known as word of mouth).
3. Content is king. Build a team that is passionate about the brand and create stories.
Rapha is run by cyclists and they know exactly how to create content that will tug on the heartstrings. The youtube channel is almost a streaming service for cyclists and their Instagram is much like the book Simon was inspired by. Images are strong and dark.