Rory Sutherland made a quietly devastating observation about one of the biggest societal shifts of the last 50 years.
He said the move to the double-income household started as an option but quickly became an obligation. The big winners? Governments (twice as many people to tax) and property owners (now two salaries were needed to buy a house). The big loser? The family itself, which lost roughly 35 hours of discretionary leisure time per week — with no real increase in living standards, because the extra money was largely soaked up by higher house prices and taxes.
It’s a classic example of how something that begins as liberation can quietly turn into a new form of constraint.
Longitudinal studies on happiness and time use (including data from the American Time Use Survey and OECD reports) show that the sharp rise in dual-earner households correlated with stagnant or declining leisure time for families, while subjective well-being metrics for parents have not risen in line with the additional income — supporting the idea that much of the gain was captured by housing costs and taxation rather than improved quality of life.
It’s a reminder to look carefully at changes that society presents as inevitable progress.
What do you think — has the double-income model delivered more freedom or more pressure for most families?
@lepolymath88@VirginMediaNews@Ryanair Why are they the biggest airline in Europe? I fly with Ryanair a half dozen times a year and it is always pleasant and punctual
Suppose that once a week, ten men go out for beer and the bill for all ten comes to £100.
If they paid their bill the way we pay our taxes, it would go something like this:
The first four men (the poorest) would pay nothing.
The fifth would pay £1.
The sixth would pay £3.
The seventh would pay £7.
The eighth would pay £12.
The ninth would pay £18.
And the tenth man (the richest) would pay £59.
So, that’s what they decided to do.
The ten men drank in the bar every week and seemed quite happy with the arrangement until, one day, the owner caused them a little problem.
“Since you are all such good customers,” he said, “I’m going to reduce the cost of your weekly beer by £20.”
Drinks for the ten men would now cost just £80.
The group still wanted to pay their bill the way we pay our taxes.
So the first four men were unaffected.
They would still drink for free but what about the other six men?
The paying customers? How could they divide the £20 windfall so that everyone would get his fair share?
They realized that £20 divided by six is £3.33, but if they subtracted that from everybody’s share then not only would the first four men still be drinking for free but the fifth and sixth man would each end up being paid to drink his beer.
So, the bar owner suggested that it would be fairer to reduce each man’s bill by a higher percentage.
They decided to follow the principle of the tax system they had been using and he proceeded to work out the amounts he suggested that each should now pay.
And so, the fifth man, like the first four, now paid nothing (a 100% saving).
The sixth man now paid £2 instead of £3 (a 33% saving).
The seventh man now paid £5 instead of £7 (a 28% saving).
The eighth man now paid £9 instead of £12 (a 25% saving).
The ninth man now paid £14 instead of £18 (a 22% saving).
And the tenth man now paid £49 instead of £59 (a 16% saving).
Each of the last six was better off than before with the first four continuing to drink for free.
But, once outside the bar, the men began to compare their savings. “I only got £1 out of the £20 saving,” declared the sixth man. He pointed to the tenth man, “but he got £10!“
“Yeah, that’s right,” exclaimed the fifth man. “I only saved a £1 too. It’s unfair that he got ten times more benefit than me!”
“That’s true!” shouted the seventh man. “Why should he get £10 back, when I only got £2? The wealthy get all the breaks!”
“Wait a minute,” yelled the first four men in unison, “we didn’t get anything at all. This new tax system exploits the poor!”
The nine men surrounded the tenth and beat him up.
The next week the tenth man didn’t show up for drinks, so the nine sat down and had their beers without him.
But when it came time to pay the bill, they discovered something important – they didn’t have enough money between all of them to pay for even half of the bill!
And that’s how it works.
Tax them too much, attack them for being wealthy and they just might not show up anymore. In fact, they might start drinking overseas, where the atmosphere is somewhat friendlier.
For those who understand, no explanation is needed.
For those who do not understand, no explanation is possible.
“Migrants build the houses” is a lie. 93% of the construction workforce are Irish, British, or EU nationals. Just 6% of labour permits for 2025 went to construction, yet half of immigration was from outside the EU and UK. Mass immigration drives demand, it does not build supply.