BONIA

Craftsmanship & innovation since 1974.

[BONIA @BoniaOfficial]

Welcome Joong Archen (@ChenRcj) as BONIA's brand muse for Spring Summer 2026.

More exciting reveals coming soon. Stay tuned.

#BONIAwithJoong #BONIA #BONIASS26

[BONIA @BoniaOfficial]

Time looks good on him. So does ours.

Joong Archen in the Ezio Men’s Leather Watch.

#BONIAwithJoong #BONIA #BONIASS26

[BONIA @BoniaOfficial]

With BONIA, he takes a moment to reflect on life and the things that matter to him. This spirit carries into the #BONIAwithJoong collection, where confidence is effortless, style is intuitive, and craftsmanship remains at the core. ✨

#BONIAwithJoong #BONIA #BONIASS26

[BONIA @BoniaOfficial]

Watch our exclusive This or That interview with Joong Archen (@ChenRcj) during our Spring Summer 2026 shoot.

From fashion choices to life philosophy, Joong shares his thoughts quietly beyond the spotlight.

[BONIA @BoniaOfficial]

Sport luxe attitude with a clean, urban edge.

The Ace Shoulder Hobo Bag anchors the look with a structured form and everyday function, worn by Brand Muse Joong Archen for BONIA Spring Summer 2026.

Discover the #BONIAwithJoong collection online and in store.

#BONIA #BONIASS26

[BONIA @BoniaOfficial]

No doubt, everyone has their own way of getting around 😎 That’s what makes travel fun!

Watch our Spring Summer 2026 Brand Muse Joong Archen (@ChenRcj) sharing his favourite travel habits and must-have essentials for the perfect escape 🧳

#BONIAwithJoong #BONIA #BONIASS26

[BONIA @BoniaOfficial]

Bring the energy and be part of this remarkable moment at The House of BONIA. We can’t wait to see you there!

#BONIAwithJoong #BONIA #BONIASS26 #BONIAPavilionKL #RefinedThroughTime

[BONIA @BoniaOfficial]

Calling all fans of Joong Archen, the long-awaited moment finally arrives 💌

Joong Archen will make a special appearance at BONIA Pavilion Kuala Lumpur tomorrow, 30 January!

[BONIA @BoniaOfficial]

Just 3 days until a new chapter of BONIA unfolds in the heart of the city!

Join us as we welcome our brand muse, Joong Archen, to the House of BONIA at Pavilion KL, where heritage and craftsmanship is refined through time.

#BONIAwithJoong #BONIA #BONIASS26 #RefinedThroughTime

[BONIA @BoniaOfficial]

The wait is almost over!⏳

In 5 days, the Thai sensation Joong Archen will make his way to Kuala Lumpur for the grand opening of BONIA Pavilion Kuala Lumpur!

A special moment is drawing closer — are you ready?

#BONIAwithJoong #BONIA #BONIASS26 #RefinedThroughTime

[BONIA @BoniaOfficial]

Don’t miss out — enjoy our photobooth experience and receive exclusive giveaways from 31 January to 1 February 2026.
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Mark your calendars and see you there!​
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#BONIAwithJoong #BONIA #BONIASS26 #RefinedThroughTime

[BONIA @BoniaOfficial]

Just 10 days to go until we meet our Brand Muse, Joong Archen (@ChenRcj) at the Grand Opening of BONIA Pavilion Kuala Lumpur!​
​
Are you ready to be part of this special chapter with us and our Brand Muse?
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📍 BONIA Pavilion Kuala Lumpur​
🗓 30 January 2026​
⏰ 3:00 PM

[BONIA @BoniaOfficial]

While counting down to meeting our Brand Muse in person on 30 January 👀✨ Let’s warm up with the BONIA edition of #SayTheWordOnBeat 🎵

Duet this video and tag #BONIAwithJoong
Show us how well you can say it — right on beat 😉🧡

#BONIAwithJoong #BONIA #BONIASS26 #JoongArchen

[BONIA @BoniaOfficial]

✨ It’s official! ✨

Joong Archen (@ChenRcj) is coming to Kuala Lumpur on 30 January 2026 for the grand opening of BONIA Pavilion KL!

Mark your calendar and stay tuned for more exciting announcements coming your way.

#BONIAwithJoong #BONIA #BONIASS26

[BONIA @BoniaOfficial]

The acting is very convincing... (or maybe the bag is heavy 🤭)

#BONIAwithJoong #BONIA #BONIASS26

[BONIA @BoniaOfficial]

From sleek denim to classic monogram, he carries every look effortlessly and brings each piece to life.

Discover the #BONIAwithJoong collection online and in store now.

https://t.co/1qksmfrGWw

#BONIA #BONIASS26

[BONIA @BoniaOfficial]

BONIA steps into a new season with the introduction of our latest brand muse for Spring Summer 2026, Joong Archen (@ChenRcj)

With his distinctive style and youthful charisma, the muse sets the tone for the collection.

#BONIAwithJoong #BONIA #BONIASS26

[BONIA @BoniaOfficial]

One step, two steps... closer to you 👀
Where’s our brand muse Joong Archen (@ChenRcj) heading to?

See you soon.

#BONIAwithJoong #BONIA #BONIASS26

[BONIA @BoniaOfficial]

@shawnloong @ChenRcj

[อันโดรเมด้า ชุน @ChenRcj]

So happy to share this good news with all of you as we start the new year ✨

I'm truly honoured to be the brand muse for BONIA's (@bonia) Spring Summer 2026.

Will I be in Kuala Lumpur? Swipe to see... 6️⃣7️⃣👀

Stay tuned for what's coming next and show lots of love for #BONIAwithJoong!
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#BONIAwithJoong #BONIA #BONIASS26 #JoongArchen