Book of Ives

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“If thou can sherlock thine opponents, then thou shouldest do it with gusto!” - Federighi 9:21

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Tim: Sales are down, we need a hit.
Me: How about a beautiful Rose Gold MacBook?
Tim: How about a car?
Me: We can do that in Rose Gold too!

[Book of Ives @BookOfIves]

“Ads should be expunged from this pure experience we have created. Monetization is a secondary concern to purity.” Ives 3:45

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“A $ for an app is too much. Let my people buy for FREE!” Jobs 7:21

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“And lo, unto thee was presented 10,000 flaming batteries and no charger.” Jobs 15:18

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“The economics of the App Store won’t be sustainable, but it’s cool. We’ll sell 110s of millions of devices in the meantime.” Cook 5:10

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“It does not matter if the first product is underpowered or crippled. People buy coolness, not capability.” Jobs 8:28

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“Thou shalt always release thine product after thine competitors hath f’ed it up and thou can learn from them.” Jobs 4:19

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See, we would have had Siri recommend your meals, but she kept saying Sundaes for breakfast.

[Book of Ives @BookOfIves]

“Ask not for food, but sustain thyself upon thy designs.” 1 Ives 4:4

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“The mixture of metals is irrelevant so long as you can talk about it.” - Design 3:16

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“Though I walk through the valley of the shadow of Android, I shall build no TV.” 2 Ives 23:4

[Book of Ives @BookOfIves]

Thus sayeth Steve, “No!” Jobs 2:15

[Book of Ives @BookOfIves]

Suffering builds character, which is why our phones get slower. 1 Ives 8:7