Peter Hubbell @BoomAgers

Peter Hubbell, CEO and thought leader of BoomAgers, leads an ad agency built to help brands gain deep understanding of aging consumers.

[Peter Hubbell @BoomAgers @BoomAgers]

#Marketers look to the future by embracing the next new generation, but some like @HarleyDavidson are focusing on #BabyBoomers. This week we highlight ways #brands can rev up their business by attracting them.

https://t.co/3IUNw4ilI0

[Peter Hubbell @BoomAgers @BoomAgers]

In my column this week, I share my takeaways from being part of the @JackMyersBiz Leadership Conversation on Confronting Ageism in Media and Advertising.

https://t.co/HLQYzR2Bil

[Peter Hubbell @BoomAgers @BoomAgers]

In case you missed it - Watch Now: “Confronting Ageism in Media and Advertising”:
Dychtwald, Feldman, Reinhard, Hubbell Join Jack Myers Leadership Conversation

https://t.co/EdvlzBHLWZ

[Peter Hubbell @BoomAgers @BoomAgers]

Join me and @JackMyersBiz TODAY to discuss why the 55+ demo is being engaged more, what it indicates about future ad-spend trends and how some noticed their worth long ago. 

Webinar- Register now: https://t.co/9BVy6GcIWq

[Peter Hubbell @BoomAgers @BoomAgers]

We hope you can join us for this Webinar on the topic of "Confronting Ageism in Media and Advertising"

Register now: https://t.co/9BVy6GcIWq

[Peter Hubbell @BoomAgers @BoomAgers]

Why Boomers are Booming as Media’s Next Big Ad Spending Surge - Register Now:
https://t.co/9BVy6GcIWq

[Peter Hubbell @BoomAgers @BoomAgers]

One of the biggest trends of aging is the #boomers desire for simplification and streamlining. What do you think?

https://t.co/VBVHnnk6bC

[Peter Hubbell @BoomAgers @BoomAgers]

What’s one thing that matters most in communicating to people of age? Authenticity. This week I share insight for representing reality, #OnTheVillage https://t.co/Hb92cDeKzN

[Peter Hubbell @BoomAgers @BoomAgers]

How we react to aging is complex and fraught with irrationality. If you're trying to influence people of age, here are a few things that you should know. https://t.co/MABKxvoQdI

[Peter Hubbell @BoomAgers @BoomAgers]

Boomers are discovering ways to improve the quality of life. This week I share some pet peeves that they are avoiding to make their time more valuable. What are some of your pet peeves? https://t.co/dTaxBe6bXM

[Peter Hubbell @BoomAgers @BoomAgers]

As new normal emerges, we will see sweeping changes with #healthcare and how nursing homes are operated. All of this will contribute to the acceleration of independent care models. This week, I discuss the implications.

https://t.co/KKX78bp4M5

[Peter Hubbell @BoomAgers @BoomAgers]

Boomers have an inherent motivation to discover and try new things that keep them
feeling young and are not, as believed, stuck in their ways. This week I look at why they are active, vital and engaged. https://t.co/1fS8PrVSXi
https://t.co/ikrxqWvQ2O

[Peter Hubbell @BoomAgers @BoomAgers]

Boomers are going to be the true power consumers as the economy begins to dig out of this recent crisis. My column this week highlights why fixed income boomers are winning the race while many others are losing income. https://t.co/41IfstD330

[Peter Hubbell @BoomAgers @BoomAgers]

Were things in the past really as better as we remember them? Let's discuss why we find comfort in the past...

It’s because it's a known entity, especially in times of an uncertain future.

https://t.co/Vht3C9LohL

[Peter Hubbell @BoomAgers @BoomAgers]

This week, I share some insight on a special kind of positivity that we need most now: optimism. When it comes to #optimism, no one does it better than #boomers. Here's how https://t.co/deUmuKJYuw

[Peter Hubbell @BoomAgers @BoomAgers]

In this week’s column, I change things up a bit and share some musings on marketing in the "Age of Apprehension" with the goal of bringing a little bit of levity and some smiles to our current reality. https://t.co/Z3vhWggP8e

[Peter Hubbell @BoomAgers @BoomAgers]

This week, my column outlines the new paradigm for "old" & how #marketers will thrive by putting the realities of #aging aside in favor of the idealistic notions that #boomers act like they’re #ageless. #onTheVillage https://t.co/GpK1qQaW7s

[Peter Hubbell @BoomAgers @BoomAgers]

Podcast: Michael Farmer and Peter Hubbell: #Boomers Are Not "OK" on Madison Avenue. "For all of the progress that has been made on inclusion, we are still excluding people of age". Listen Now: https://t.co/UP8C86LWkR

[Peter Hubbell @BoomAgers @BoomAgers]

#Marketers love chasing the next big thing, but it can blind them from seeing even bigger #opportunities. My column this week breaks down why the most obvious wins are often missed & how thinking small can help. https://t.co/a04VKg8ozV

[Peter Hubbell @BoomAgers @BoomAgers]

In my column this week, I “Monday-morning quarterback” this year's #SuperBowl ads, explaining why #babyboomers (and others) might miss the point - because they’re ads, not IQ tests. https://t.co/A768bnHA5y