Bora | Reacher

YC S25 Building affiliate marketing solutions & generating millions in sales for Tiktok Shop Sellers 🚀🛍️💰

[Bora | Reacher @BoraMutluoglu]

We just presented at YC S25 Demo Day today. Honestly the energy is insane - I now at the end of the YC batch understand why everyone says SF is the place to be if you're building a tech company or really any company...

Met so many incredibly smart and successful people today and we haven't even stepped on stage to present yet. Got on the TBPN Livestream. Tons of buzz around our costumes. Ideas on what to build next and the opportunities that will open up. Everything is just crazy.

The craziest thing is we almost said no to YC because we had good traction before the batch but honestly the hype, energy, benefits, people that come with doing YC is unmatched and inconceivable until you live it. Thank you Andrew Miklas for convincing us.

If you want to a start a company I cannot recommend enough applying to YC - best decision we've made in a while for sure.

It's wraps on the batch. This post is an underrepresentation of the energy we are feeling right now and there is no way I can tag everyone that was a part of the journey during the batch but thank you to everyone. 100% would do this again. Time to go to the MOON!

Great hype speech and nice to meet you at the end of batch @garrytan!! @JerryQian_ @amiklas

[Bora | Reacher @BoraMutluoglu]

@NotZainAgain @bryrangel96 @ReacherApp Yeah but we're strategy vs growth and scaling 😂

[Bora | Reacher @BoraMutluoglu]

The team at @ReacherApp is hosting an exclusive TikTok shop training session in partnership with the TikTok team on how to optimally and efficiently run your TikTok shop regardless of whether you're working with Reacher or doing everything manually.

We will go over all the strategies and best practices that we see working across the board with the thousands of brands that we work with and what we've done to scale brands from cold start all the way up to seven figures in GMV.

This session is on Thursday, June 4th at 9AM PST, is going to include a ton of general best practices on how your affiliate program and shop optimization and shop operations should be set up in order to ensure smooth sailing and regular GMV growth on TikTok shop month over month.

This is the first of many as we will host more sessions where we deep dive into individual parts of TikTok shop affiliate programs and shop management, such as how to set up a thriving creator community, how to run incentivized and gamified campaigns to activate creators, so on and so forth.

Comment "training" in order to get a link to sign up for the free session (must be connected with me to receive a DM).

[Bora | Reacher @BoraMutluoglu]

@NotZainAgain @ReacherApp It's over for them

[Bora | Reacher @BoraMutluoglu]

@NotZainAgain @ReacherApp Wtf is this 😂

[Bora | Reacher @BoraMutluoglu]

I wanna see the SF lovers debate Zain the NYC lover

[Zain @NotZainAgain]

@BoraMutluoglu yea would probably ruin it

[Bora | Reacher @BoraMutluoglu]

@SohunSanka highly possibly

[Bora | Reacher @BoraMutluoglu]

Moving to SF might change your life

[Bora | Reacher @BoraMutluoglu]

@SohunSanka You'll pay $5,000 per month for a 1 bed 1 bath

[Bora | Reacher @BoraMutluoglu]

Advertisements in San Francisco be like

[Bora | Reacher @BoraMutluoglu]

TikTok Shop UK Employment opportunities at a top 10 ranking store across all TikTok Shop categories!

About the brand
The UK's fourth fastest-growing founder-led company. They sell very entertaining products D2C.
The team likes to move fast, think big and build scroll-stopping products.

With over 1.5 billion organic views across social media, their products are enjoyed by millions worldwide.

Roles Available:
•⁠ ⁠1 x UK Associate - owning and growing the TikTok Shop strategy and launching products
•⁠ ⁠1 x Global Associate - growing creator networks from scratch across N America and Europe to generate vitality on other social platforms

Location: •⁠ ⁠Lively office in Soho (Central London) - minimum 4 days per week in office

Salary band:
•⁠ ⁠£30,000-40,000 base yearly, with quick progression for strong performers
•⁠ ⁠If you have experience that warrants higher, they are open to a conversation

[Bora | Reacher @BoraMutluoglu]

2nd emptiest flight I’ve ever been on LHR -> SFO

I love free business class 😎

[Bora | Reacher @BoraMutluoglu]

As @aaron_epstein expertly said "The biggest hack I’ve seen for founders to close deals faster: just show up. Get on a plane, fly to their office, meet in person, bond with the whole team. Instantly replaces weeks of zoom calls."

I largely agree with this statement and is why I spend probably 50% of my time traveling around the world to meet people face to face. Not just to close deals but also to get face time and build a genuine relationship.

In fact, I'm writing this from London Heathrow airport (again) after a quick hop over to the UK to have B2B meetings with the TikTok Shop UK team and deliver key insights and strategy to a group of brands and agencies aspiring to sell on the platform.

Some people may call me crazy or stupid for flying 21 hours round trip just to be in London for 2 days but as mentioned above, the value from in person meetings with partners, platform and brands is really immeasurable.

The other crazy thing is that other than closing deals, you can actually learn so much by just asking the right questions and having smart people ask you questions that make you think.

Thanks a lot for the opportunity to the whole nonsensical team and especially Oli Hills Sam Gillies Billy-Jo Simpson Cristina Bertagna Melina Lee for inviting me to speak at their event.

[Bora | Reacher @BoraMutluoglu]

Speed is the ultimate moat

[Bora | Reacher @BoraMutluoglu]

@jordantwestecom @socialcommclub I swear, every other post I see from you is just hiring, hiring, hiring. How fast are you guys growing?

[Bora | Reacher @BoraMutluoglu]

You know that story of Goldilocks and the porridge? She wants to find the one porridge that's just right for herself.

Yeah, I'm going to relate this nursery story to TikTok Shop somehow.

Just like Goldilocks, almost every brand I talk to has a very specific type of creator that they want to work with. Although they might not always be correct in their visualization of their "perfect creator" and their "brand" or "style" to work with - nevertheless this happens very often.

Now unfortunately that workflow has always been go to the affiliate center, search for the creator manually by selecting product categories and filters, and then go to their profile, open their tiktok and scroll through their feed. It can take up to a minute per creator profile to look at their content to determine if it's a good fit or not.

Well... NOT ANYMORE! In the AI Creator Search tab in Reacher we've updated the view so you can see the top 3 videos that creator has made for a quick sneak peak into the style/branding/look of the creators content. That way you can quickly scroll and make a decision on working with the creator or not in just seconds rather than minutes.

Seemingly small quality of life update but at scale can save your affiliate team literal HOURS of work per week.

Check it out in the @ReacherApp portal today!

ALSO I just landed in the UK so if you want to chat TikTok Shop I'm here for 2.5 days. Let me know!

[Bora | Reacher @BoraMutluoglu]

Been hearing more about Codex recently…

[Cody Plofker @codyplof]

Codex, I apologize for sleeping on you. I was not familiar with your game.

[Bora | Reacher @BoraMutluoglu]

Just got to London to meet with partners and customers in person brutal flight only here for 2 days BUT

London airport has an Arrivals lounge never before seen kinda lit you get here and get straight to work lol

Just booked 2 more TikTok shop Hq meetings btw

get to work

[Aaron Epstein @aaron_epstein]

The biggest hack I’ve seen for founders to close deals faster: just show up.

Get on a plane, fly to their office, meet in person, bond with the whole team.

Instantly replaces weeks of zoom calls.

[Bora | Reacher @BoraMutluoglu]

Just landed in the UK it’s 90 degrees blue skies and I have 3 back to back meetings at the TikTok hq after not sleeping the full flight if this isn’t startup life idk what is

[Bora | Reacher @BoraMutluoglu]

My airport lounge view today SFO -> LHR

[Bora | Reacher @BoraMutluoglu]

@SohunSanka Send me an invite, bro

[Bora | Reacher @BoraMutluoglu]

First Memorial Day weekend in SF. Not much going on this morning It looks like