Fredrik Borestrom

Swede living in London, working in advertising @ LinkedIn & @IAA_UK President (The views here are my own)

[Fredrik Borestrom @Borestrom]

We all love his videos as they brighten up our feeds so let's get voting. https://t.co/X7tscdwt44

[Fredrik Borestrom @Borestrom]

🎺 PAC is back!! The marketing and advertising industry's most prestigious residential training course is returning in September and we'll be back at Oxford University, the home of PAC.

This year the brief has been set by none other than Rob Ellison,…https://t.co/fFkRsW41co

[Fredrik Borestrom @Borestrom]

Really enjoyed spending time with and having lunch the Sheriff of the City of London, @AndrewC_Marsden, and learning more about this important position, the history of it and the Old Bailey and meeting some their honorable judges.

Thanks you very much A…https://t.co/UbCQULjbAg

[Fredrik Borestrom @Borestrom]

This was another stellar year for B2B at Cannes Lions International Festival of Creativity and it's great to see some terrific and creative work being rewarded. I'm particularly happy for Filipe Bartholomeu and the entire AlmapBBDO team from my adopted ho…https://t.co/mzmUQybbB8

[Fredrik Borestrom @Borestrom]

This was another stellar year for B2B at Cannes Lions International Festival of Creativity and it's great to see some terrific and creative work being rewarded. I'm particularly happy for Filipe Bartholomeu and the entire AlmapBBDO team from my adopted ho…https://t.co/meHEujlSC6

[Fredrik Borestrom @Borestrom]

I'm back in London after spending last week at Cannes Lions International Festival of Creativity and I've been reflecting whilst going through my notes. Overall, it was another amazing week and kudos to our team, lead by the incredible Elizabeth Dieckman,…https://t.co/XTU7omxg1I

[Fredrik Borestrom @Borestrom]

In case you missed it, we recently launched our inaugural annual report, The B2B Marketing Benchmark, which identifies and analyzes the trends shaping B2B marketing based on research. LinkedIn and Ipsos surveyed 1,954 B2B CMOs, CFO…https://t.co/nQ8nezyAOc https://t.co/3UgplieCnj

[Fredrik Borestrom @Borestrom]

I just signed the petition calling on Boris Johnson's resignation honours to be blocked. Will you sign too? https://t.co/GW0KuLVrla via @38degrees

[Fredrik Borestrom @Borestrom]

📢 LinkedIn Launches Generative AI Tool to help with Ad Copy Writing 🚀

I'm thrilled to share some exciting news with you today. We have just unveiled our groundbreaking Generative AI Tool designed specifically to transform the wa…https://t.co/q84GufWdVJ https://t.co/xRgEMd0at0

[Fredrik Borestrom @Borestrom]

Yesterday was an exciting day as we launched our new Audience Insights API, which offers a deeper understanding of professional audiences on LinkedIn.

This API will help you better understand the people and companies you are tryi…https://t.co/WjHvgXLDZA https://t.co/G3WWqiUDtk

[Fredrik Borestrom @Borestrom]

Thank you for sharing your thoughts @craigduxbury as well as the findings from Brand Finance and the International Advertising Association recent publication for the Most Valuable B2B Brands.

It's very exciting to see that we have a trillion dollar bran…https://t.co/Qsos5fhQNb

[Fredrik Borestrom @Borestrom]

Very exciting news that our highly anticipated new ad format "Thought Leader Ad" is now publicly available. I first heard about this a year ago and have since had many conversations with brands and agencies about it and it's great to see this be fully lau…https://t.co/s4YImsbSiz

[Fredrik Borestrom @Borestrom]

The countdown to Cannes has begun!

In less than a month, LinkedIn will be at Cannes Lions International Festival of Creativity talking about the trends shaping B2B marketing and the opportunities for B2B brands.

I'm looking forward to connecting with f…https://t.co/6d74VzPTrx

[Fredrik Borestrom @Borestrom]

It's great to see yet another company, this time it's Sage, increase their marketing investment in brand and it paying off.

As the article states: "The company has invested heavily in brand to drive sustainable growth, as increas…https://t.co/OrmovnafcQ https://t.co/jTOqXmqub4

[Fredrik Borestrom @Borestrom]

Tomorrow we are welcoming the Class of 2023 to our first ever IAA UK Brand Academy.

Building on our 30+ years of experience of delivering PAC to the emerging leaders of our industry, we are bringing 45 marketing professionals together for a day of fun a…https://t.co/PurQU5XT4D

[Fredrik Borestrom @Borestrom]

It's very exciting to have Rob Ellison, an IAA UK legend, as this year's PAC client.

I think I say this every year but this course was the perfect foundation for me when I joined this industry and I forged life-long friendships and partnerships (looking…https://t.co/DuxM00TYex

[Fredrik Borestrom @Borestrom]

Last week was really tough as LinkedIn announced the decision to restructure parts of the business and we have to say goodbye to more than 700 of our co-workers. Among the people that are impacted and potentially impacted, are close friends, colleagues,…https://t.co/m3g24QSfLZ

[Fredrik Borestrom @Borestrom]

I wanted to share an insightful article I came across on the back of Brand Finance's report on the growing importance of brand value for B2B brands, which was published last week.

🔗 Read the article here:

This piece shed light…https://t.co/CCypYQcRIT https://t.co/WMpGVAN9SD

[Fredrik Borestrom @Borestrom]

Really enjoyed spending the morning at MSQ lovely office together with @Tom_Stein, David Haigh, the IAA UK team and friends from across the industry learning about Brand Finance's latest report about the most valuable global B2B br…https://t.co/9YTXmCa2Nk https://t.co/qJwPEU1c8c

[Fredrik Borestrom @Borestrom]

Happy birthday LinkedIn on our 20th anniversary! It's pretty amazing to think what the platform has achieved and transformed into since it was launch in 2003 and since I joined in 2005. Little did I know when I set up my profile at an office in Munich tha…https://t.co/clKCyugfAf