hot take: you've never actually had fresh coffee.
not from a grocery store. not from a keurig pod. not from most online brands.
fresh = roasted within the last 2 weeks.
most of what you've been drinking was roasted 3โ9 months ago.
when you try actually fresh coffee, you'll understand why we only talk about one thing.
#freshcoffee #specialtycoffee
coffee has a peak freshness window.
roasted โ rested (24โ48 hrs) โ peak flavor (days 3โ14) โ slow decline.
almost nobody ships within it.
we do.
that's not marketing. that's just the timeline.
#freshroasted#specialtycoffee
some coffee brands will tell you a story about a farmer named Diego.
his grandfather planted the first seed in 1943.
the altitude is 1,800 meters.
the flavor notes are blackberry, jasmine, and "a hint of nostalgia."
we just ship good coffee fast.
that's it.
#specialtycoffee #boringbrew
how do you make your coffee?
โ pour over
โ french press
โ drip machine
โ espresso
no wrong answers. (there are wrong answers.)
#coffeelovers#morningcoffee
we didn't roast our own beans.
we found someone better.
Per'la โ Miami's best specialty roaster. smooth, rich, zero bitterness.
we did the searching so you don't have to.
https://t.co/M7rewmgvCT
#freshcoffee#miamicoffee
your "fresh" grocery store coffee was roasted 6โ9 months ago.
it's not bad because of the brand.
it's bad because of time.
ours ships within 3 days of roasting. that's not a tagline โ it's just logistics.
#freshcoffee#specialtycoffee
Coffee tier list (objective):
S: Boring Brew, just arrived, still fresh
B: Good local coffee shop
C: Office K-cup
F: Grocery store "premium" beans roasted 8 months ago
We don't make the rules.
https://t.co/rCxj2KscXH
#CoffeeTierList#SpecialtyCoffee