Liz Welborn

[Liz Welborn @BornWellLiz18]

@Alexia944262 Seriously- you are right! Especially with so many competing orgs. Also, I feel like orgs get lost in how much they share content and not on the substance of the content that is shared.

[Liz Welborn @BornWellLiz18]

@LJessar345 I love this idea! I think orgs just think that they should rely on the joiners to share the orgs content, but orgs can do the same!

[Liz Welborn @BornWellLiz18]

@jennelizjones HAHA! It looks like you learned from Rohr- creatively capturing your audience is key! Love the meme!

[Liz Welborn @BornWellLiz18]

@delanta Exactly! Nonprofit organizations need to strategically think who they are trying to engage and ensure that the media platform is appropriate for that audience.

[Liz Welborn @BornWellLiz18]

@Alexia944262 Agreed! Nonprofits have to make their mission known in order to continue to grow support from the community: both financially and operationally.

[Liz Welborn @BornWellLiz18]

Owned media platforms are vital for nonprofits to drive engagement. Regular updates, interactive content, & feedback evaluation are crucial.

#psc511b #Audience

[Liz Welborn @BornWellLiz18]

Amplifiers play a crucial role in growing awareness for nonprofits. Identifying and engaging them can expand the organization's message.

#psc511b #Audience

[Liz Welborn @BornWellLiz18]

Audience' advocates holistic marketing integrating paid, owned & earned media. Targeted paid media & cultivating partnerships for earned media amplify impact
#psc511b #Audience

[Liz Welborn @BornWellLiz18]

In 'Audience,' Rohrs advocates for treating audiences as assets. Nonprofits can thrive by focusing on Proprietary Audience development.
#psc511b #Audience

[Liz Welborn @BornWellLiz18]

In 'Audience: Marketing in the Age of Subscribers, Fans & Followers,' intentional engagement is key for marketing success, highlighting strategic connections.
#psc511b   #Audience

[Liz Welborn @BornWellLiz18]

@delanta Agreed! I like how Planned Parenthood knows when to go into the shock factor and when to state facts based on the audience they are targeting.

[Liz Welborn @BornWellLiz18]

@LJessar345 @ljessar345 - I like how they use their social media contacts to help promote this advocacy message. The way they utilize PR tactics to inspire action is remarkable.

[Liz Welborn @BornWellLiz18]

@AlynnAngelica32 @AlynnAngelica32 - agree! They are way ahead of many nonprofits with their social media strategy. I also liked how they weren't afraid to call Komen out.

[Liz Welborn @BornWellLiz18]

@TonWil4832 @TonWil4832 - totally agree. Organizations that use their natural collaborators to share about their mission creates credibility and awareness for the organization.

[Liz Welborn @BornWellLiz18]

@kasani896239 @kasani896239 - I agree. I like how they think outside the box to create a shock factor with a lot of their posts and ads. It starts the conversation.

[Liz Welborn @BornWellLiz18]

@ppfa's social media strategy versus Horizons: 1.) PPFA = strong media presence 2.) Horizons has visibility issues 3.) Both face political challenges but 1 uses it well 4.) Collaborations is key w/stakeholders 5.) Proactive & engaging communication works #psc511b #strategy

[Liz Welborn @BornWellLiz18]

@PPFA 's social media strategy versus Horizons:
1.) PPFA = strong media presence
2.) Horizons has visibility issues
3.) Both face political challenges but 1 uses it well
4.) Collaborations is key w/stakeholders
5.) Proactive & engaging communication works
#psc511b #strategy

[Liz Welborn @BornWellLiz18]

Just wrote a paper on @PPFA vs. Horizons Residential Care Center's social media strategies. @PPFA excels despite challenges. Horizons can learn from their tactics of proactive engagement and collaboration tactics! #psc511

[Liz Welborn @BornWellLiz18]

Peeling back the layers of branding: For-profit vs. non-profit. What defines the soul of each sector's brand essence? From profit pursuits to social missions, let's uncover the unique narratives driving these organizations: https://t.co/E5KShhlsXo

#psc511b #Brand