nike just gave kim kardashian the same deal structure as michael jordan. standalone brand. NikeSKIMS. only the second time they've done that in the company's history.
whether you think she earned it or not, the numbers make sense for nike. they lost over 50% of their stock value in 3 years. this isn't a collab for hype. it's a business move to stop the bleeding.
in 1999, jordan made a sample that was never supposed to release.
they flipped the infrared colorway on the 6. more red at the toe and midsole. red nike air logo on the heel.
collectors called it "reverse infrared."
but here's the thing.
they didn't just slap it together. they went back to the 1991 blueprints. matched the original toe-box shape. the tongue height.
it's the most surgical retro they've ever done without a collab name attached.
8. Nike “Moon Shoe” – $437,500
In 2019, a rare Nike “Moon Shoe” from 1972 sold for $437,500, smashing expectations of $160,000. Designed by Nike co-founder Bill Bowerman, the waffle-tread soles left footprints resembling those of astronauts, inspiring the legendary Nike Waffle Trainer. This sale helped establish sneakers as high-value collectibles, marking a turning point in the sneaker auction market.
7. Game-Worn Air Jordan 1 – $560,000
In May 2020, a game-worn and signed pair of Air Jordan 1s from Michael Jordan’s rookie season sold for $560,000 at auction. The final hours of bidding saw a dramatic $300,000 surge, breaking the previous sneaker auction record. This sale cemented MJ’s rookie-era sneakers as some of the most sought-after collectibles in sneaker history.