Boyo

Unbelievable!

[Boyo @Boyombey]

A good heart is the True Religion.

[Boyo @Boyombey]

Since lil Bernice 🙏🏾

[Boyo @Boyombey]

Wake up and smell the coffee. Happy 2nd half of the year 25 🙏🏾💪🏽

[Boyo @Boyombey]

@Naija_PR 😂😂. Thomas my guy

[Boyo @Boyombey]

@DAMIADENUGA 😂😅.

[Boyo @Boyombey]

My rate of letting things go these days… dont stress me abeg. It’s gone 🚀🤦🏽‍♂️

[Boyo @Boyombey]

@provii8 🤣🤣

[Boyo @Boyombey]

Happy new year Lads. Try a different way of doing it this year. #Norgreeforanybody!

[Boyo @Boyombey]

@pelumy_ @KollegeKidd 🤣🤣

[Boyo @Boyombey]

Don’t forget to close the backdoor 🚪

[Boyo @Boyombey]

Sigh… Jah you did it again.
#God Did! 🙏🏾

[Boyo @Boyombey]

@abdulltwits 🤣😂

[Boyo @Boyombey]

@AkpraiseMedia 😅😅

[Boyo @Boyombey]

God is still in the business of doing miracles 😇🙏🏾

[Boyo @Boyombey]

But do these players even score goals during training? @ChelseaFC

[Boyo @Boyombey]

Focus make Kasala nor Buss! 🙏🏾

[Boyo @Boyombey]

Sharply chow Luton like Glutton last night. Make Chelsea nor do anyhow this season. God Abeg. 🙏🏾

[Boyo @Boyombey]

@kayodea Haha. Otilo 🚀🚀

[Boyo @Boyombey]

@kayodea Far gone my bro 🚀🍦

[Boyo @Boyombey]

Stay Grounded!!

[Boyo @Boyombey]

Brick by brick!

[Joe Pompliano @JoePompliano]

Lionel Messi is already having a huge financial impact at Inter Miami CF.

The MLS club expects annual revenues to double in year one, and owner Jorge Mas says the club's valuation could increase by more than $1 billion.

Here's a breakdown of the numbers 👇

1. Social Media Growth

Lionel Messi has 480 million followers on Instagram, which would be the world's 3rd largest country.

And these followers LOVE Messi.

That's why Inter Miami CF has added 11 million followers over the last 30 days.

Inter Miami now has more Instagram followers than the other 28 MLS teams combined — and they also have more followers than all US sports teams except three.

Most Followed US Sports Teams (IG)
1. Golden State Warriors: 31 million
2. Los Angeles Lakers: 23 million
3. Cleveland Cavaliers: 16 million
4. Inter Miami CF: 12 million

This is valuable because Inter Miami will now make tens of millions more on annual sponsorship deals.

And many of these followers will stay when Messi retires in a few years (Ex. the Cleveland Cavaliers still have the 3rd most followers despite LeBron leaving).

2. Apple TV's MLS Season Pass

Lionel Messi was offered more than $1 billion from Saudi Arabia.

But MLS couldn't offer that type of money, so they called up Apple and asked them to get creative.

Apple is important because they recently acquired the exclusive global broadcasting rights to MLS via a 10-year, $2.5 billion deal ($250 million per year).

And adding Messi could make that look like a bargain.

So Apple decided to do something unprecedented and offered Lionel Messi a cut of every new MLS signup.

This has never been done before.

And with Messi promoting the direct signup link to his 480 million Instagram followers and Google searches exploding for MLS Season Pass, it's safe to say Apple and Messi will each make tens of millions on this deal.

3. Increased Shirt Sales

Lionel Messi's 480 million Instagram followers are valuable for social media reach.

But more importantly, they buy stuff too.

For example, Lionel Messi was selling about 2 million shirts annually when he was at FC Barcelona.

And even if he ends up selling just 500,000 Inter Miami shirts this year, that's still $100 million in sales.

Here's the math:
500,000 shirts
x $200 price
————
= $100 million

And with clubs typically netting about 15% of the sales price, depending on where the shirt is sold, Inter Miami would make an extra $15 million from Messi's shirt sales this year alone.

Ps. This is a *conservative* estimate.

And that's not all — because Adidas also helped increase the total offer to Lionel Messi by offering him a royalty on every MLS shirt he sells.

So every time someone buys a Lionel Messi shirt from Inter Miami, he receives a cut of the sale from Adidas.

That's also worth millions.

4. More Revenue = Higher Valuation

Inter Miami did $56 million in revenue last year.

But owner Jorge Mas expects the club to double revenue in Lionel Messi's first year with the team.

Inter Miami CF Revenue
• 2022: $56 million
• 2023: $110 million (projected)

Mas also says the team's valuation could reach $1.5 billion next year, a 150% increase from $600 million today.

Inter Miami CF Valuation
• 2022: $600 million
• 2023: $1.5 billion (projected)

That would make Inter Miami by far the most-valuable MLS club — up from the 11th most-valuable team today — and the US-based team would be more valuable than Premier League clubs like West Ham, Everton, Newcastle United, Aston Villa, and others.

And here's the best part...

In addition to revenue-sharing deals with Apple and Adidas, Lionel Messi is also receiving equity in Inter Miami CF, meaning he'll participate in any financial upside he creates by joining the team.

So while it's true that MLS could not compete with Saudi Arabia's $1 billion offer, the league worked with its partners to create a comprehensive compensation package that we have never seen before in sports.

And if the early results indicate anything, Lionel Messi might end up making just as much money in the United States as he would have in Saudi Arabia.

Now that would be crazy 🤯

** This breakdown is an excerpt from my 3x weekly podcast (Top 50 in US Sports). Subscribe below so you don't miss any episodes going forward! **

Apple: https://t.co/oxtjqN8JOE
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